Bachelor in Marketing Courses in Saudi Arabia

Bachelor in Marketing Universities in Saudi Arabia for International Students

1. King Saud University (KSU) – Riyadh

• Program: B.Sc. in Marketing (under College of Business Administration)

• Language of Instruction: Arabic (some courses may be in English)

• Intake: September (Fall)

• Tuition Fees: Approx. SAR 20,000 – SAR 40,000/year for international students

• Ranking:

  • QS World University Ranking: #203 (2025)

  • Top university in Saudi Arabia

Courses Offered:

• Principles of Marketing

• Consumer Behavior

• Marketing Research

• Digital Marketing

• Brand Management

• Sales and Retail Marketing

2. King Abdulaziz University (KAU) – Jeddah

• Program: B.Sc. in Marketing (via Faculty of Economics and Administration)

• Language of Instruction: Mostly Arabic; some courses in English

• Intake: Fall (September), limited Spring intake

• Tuition Fees: Free or subsidized for many international students under scholarship programs

• Ranking:

  • QS World Ranking: #143 (2025)

  • Ranked #1 in Arab Region (2024)

Courses Offered:

• International Marketing

• Marketing Strategies

• Advertising and Promotion

• Marketing Analytics

• Services Marketing

3. Prince Sultan University (PSU) – Riyadh

• Program: B.Sc. in Marketing (College of Business Administration)

• Language: Fully English

• Intake: Fall and Spring

• Tuition Fees: Around SAR 65,000/year (~$17,000 USD)

• Ranking: Private university, strong in business programs

Courses Offered:

• Marketing Management

• E-Marketing

• Strategic Marketing

• Consumer Psychology

• Market Research Techniques

4. Alfaisal University – Riyadh

• Program: B.B.A with Major in Marketing

• Language: English

• Intake: Fall (August/September)

• Tuition Fees: SAR 84,000/year (~$22,000 USD)

• Ranking:

  • QS Arab Region Ranking: Top 10

  • High-quality private institution

Courses Offered:

• Marketing Principles

• Digital & Social Media Marketing

• Marketing Communication

• Marketing Metrics

• International Business

5. Effat University (Women Only) – Jeddah

• Program: Bachelor in Marketing (College of Business)

• Language: English

• Intake: Fall & Spring

• Tuition Fees: SAR 70,000/year (~$18,600 USD)

• Ranking: Strong reputation among women's universities in the region

Courses Offered:

• Marketing Strategy

• Integrated Marketing Communication

• Data-Driven Marketing

• Consumer Behavior

• Event Marketing

Summary Table

University	Language	Tuition/Year (SAR)	Intake	QS Rank (2025)	Scholarships Available
King Saud University	Arabic	20k–40k	Fall	#203	Yes
King Abdulaziz Univ.	Arabic/Eng	Free–Low	Fall/Spring	#143	Yes (Fully Funded)
Prince Sultan Univ.	English	65k	Fall/Spring	N/A	Yes (Partial)
Alfaisal University	English	84k	Fall	Top 10 Arab Univ	Yes (Merit-based)
Effat University (Women)	English	70k	Fall/Spring	N/A	Yes

Admission Requirements (General):

• High school certificate (equivalent to Tawjihi or A-levels/IB/Diploma)

• English Proficiency (IELTS/TOEFL) – required for English-medium programs

• Personal statement or letter of motivation

• Valid passport and residency documents

• Some may require SAT or internal entrance exams

Scholarships for International Students:

1. Kingdom of Saudi Arabia Scholarships (Government-funded) – available at KAU, KSU

2. University-specific scholarships – merit-based or need-based (Alfaisal, PSU)

3. Islamic Development Bank (IsDB) Scholarships – for students from OIC member countries
    

Universities in Saudi Arabia

Marketing Courses in Saudi Arabia for Indian Students

 Top Marketing Courses in Saudi Arabia for Indian Students

1.  Alfaisal University – Riyadh

• Program: Bachelor of Business Administration (BBA) – Major in Marketing

• Language: English

• Duration: 4 years

• Tuition Fees: SAR 84,000/year (~18.5 lakhs/year)

• Intake: Fall (August/September)

• Eligibility:

  • Indian HSC/Class 12 certificate (CBSE/ICSE/state boards)

  • IELTS 6.0 or TOEFL iBT 70+

  • Strong academic record

• Why It’s Good for Indian Students:

  • English-medium instruction

  • Indian student community present

  • High-ranking university in the region

  • Merit scholarships available

2.  Prince Sultan University – Riyadh

• Program: B.Sc. in Marketing

• Language: English

• Duration: 4 years

• Tuition Fees: SAR 65,000/year (14.5 lakhs/year)

• Intake: Fall & Spring

• Eligibility:

  • Indian higher secondary certificate

  • English proficiency (IELTS/TOEFL)

  • Letter of recommendation and personal statement

• Why It’s Good for Indian Students:

  • Western-style curriculum

  • Strong focus on digital and international marketing

  • Private university with flexible admission policy

  • Scholarships up to 25% available

3.  King Abdulaziz University (KAU) – Jeddah

• Program: B.Sc. in Marketing

• Language: Arabic (some courses in English)

• Tuition Fees: Free or heavily subsidized under scholarship

• Intake: Fall

• Eligibility:

  • Indian Class 12 qualification

  • Arabic proficiency preferred, but English-taught tracks exist under scholarship schemes

  • Apply under Saudi government scholarship programs

• Why It’s Good for Indian Students:

  • Government scholarships for international students

  • Free tuition + monthly stipend

  • Large international student body

  • Must adapt to local culture and possibly Arabic language

4.  Effat University – Jeddah (Women Only)

• Program: BBA in Marketing

• Language: English

• Duration: 4 years

• Tuition Fees: SAR 70,000/year (~15.5 lakhs/year)

• Eligibility:

  • Indian 12th-grade results

  • IELTS 6.0 or TOEFL 65+

• Why It’s Good for Indian Female Students:

  • International women’s university

  • Emphasis on leadership and marketing innovation

  • Female-friendly campus and services

5.  Jubail University College

• Program: Diploma or Bachelor in Marketing (under Business Admin)

• Language: English

• Tuition Fees: Moderate (~SAR 30,000–40,000/year)

• Eligibility: Class 12 from India + IELTS

• Why It’s Good for Indian Students:

  • Affordable

  • Practical marketing focus

  • Smaller, more personal campuses
     

Study in Saudi Arabia

Diploma in Marketing in Saudi Arabia

 1. Technical and Vocational Training Corporation (TVTC) – Nationwide

• Program: Diploma in Marketing ( )

• Duration: 2.5 years (5 semesters including internship)

• Language: Arabic (some centers offer English sections)

• Cost: Free for citizens, subsidized for international students (limited slots)

• Campuses: Riyadh, Jeddah, Dammam, Medina, etc.

Key Courses:

• Principles of Marketing

• Consumer Behavior

• Sales Techniques

• E-Marketing

• Retail Management

Eligibility:

• High school certificate (Class 12 or equivalent)

• Basic Arabic or English proficiency (varies by center)

• Age limit: usually under 30 for diploma applicants

 2. Jubail University College (Under Royal Commission for Jubail)

• Program: Diploma in Business Administration – Marketing Track

• Duration: 2–3 years

• Language: English

• Tuition Fees: Approx. SAR 30,000–40,000 per year (~6.5–9 lakhs)

• Location: Jubail Industrial City

Curriculum Includes:

• Marketing Principles

• Marketing Research

• Advertising

• Retail & Sales Management

• Internship Program

Eligibility:

• High school completion (CBSE/ICSE/State board accepted)

• IELTS 5.5+ or equivalent English placement test

• Personal interview (sometimes required)

 3. Arab Open University – Riyadh, Jeddah, Dammam

• Program: Marketing Diploma (part of Business Studies track)

• Duration: 2 years

• Language: English

• Tuition Fees: SAR 25,000–35,000/year (~5.5–8 lakhs)

• Flexible: Weekend and evening classes available

Why Consider It:

• Offers flexibility for working students

• Recognized across GCC

• Can be upgraded to a full BBA later

 4. International Technical Female College (Colleges of Excellence – for Women)

• Program: Diploma in Marketing or Digital Marketing

• Duration: 2 years + internship

• Language: English

• Cities: Riyadh, Jeddah, Al Khobar, Madinah

• Tuition Fees: Free or subsidized for female expats and residents

Highlights:

• Focus on digital and practical marketing skills

• English-speaking environment

• International faculty partnerships (UK, US colleges)

 5. Saudi Electronic University (SEU) – Hybrid Option

• Program: Professional Marketing Certificate / Short-Term Diplomas

• Mode: Online + On-campus (blended)

• Duration: 6 months to 1 year

• Tuition Fees: SAR 5,000–8,000 (~1–1.7 lakh)

Best For:

• Working professionals

• Remote learners

• Upskilling with digital and e-commerce focus

Summary Table

Institution	Language	Duration	Tuition (SAR/year)	Suitable for
TVTC (Public Colleges)	Arabic	2.5 yrs	Free–Low	Citizens, Residents
Jubail University College	English	2–3 yrs	30k–40k	Intl. students
Arab Open University	English	2 yrs	25k–35k	Flexible learners
Intl. Technical Female College	English	2 yrs	Free–Subsidized	Women (Intl./Local)
Saudi Electronic University (SEU)	English	6–12 mo	5k–8k	Online/Part-time

Eligibility for Indian Students

• Class 12 pass (CBSE/ICSE/State Boards accepted)

• Valid passport and (if residing) an Iqama or Student Visa

• IELTS or English placement test (for English-medium programs)

• Some programs may require an interview or aptitude test
   

Business, Management & Economics in Saudi Arabia

Bachelors of Marketing in Saudi Arabia

1.  Alfaisal University – Riyadh

• Program: BBA – Major in Marketing

• Duration: 4 years

• Language: English

• Tuition Fees: SAR 84,000/year (~USD 22,000 / INR 18.5 lakh)

• Intake: Fall (September), Spring (January)

• QS Arab Region Rank: Top 10

Course Highlights:

• Principles of Marketing

• Consumer Behavior

• Digital & Social Media Marketing

• Strategic Marketing

• Marketing Analytics

Why Choose Alfaisal:

• English-medium education

• Diverse international student community

• Scholarships for academic merit and financial need

• Excellent business faculty and internships with leading firms

2.  Prince Sultan University (PSU) – Riyadh

• Program: B.Sc. in Marketing

• Duration: 4 years

• Language: English

• Tuition Fees: SAR 65,000/year (~USD 17,300 / INR 14.5 lakh)

• Intake: Fall & Spring

Course Highlights:

• Sales and Retail Management

• Branding

• Marketing Strategy

• International Marketing

• Digital Marketing

Benefits:

• Business-focused private university

• Strong industry partnerships

• Active Indian student community

• Internship and job placement support

3.  King Abdulaziz University (KAU) – Jeddah

• Program: B.Sc. in Marketing (College of Economics and Administration)

• Duration: 4 years

• Language: Mostly Arabic (some courses in English)

• Tuition Fees: Free for scholarship students, low for self-paid

• QS World Rank: #143 (2025)

Course Highlights:

• Marketing Research

• Consumer Psychology

• Advertising

• E-Commerce

• Sales and Negotiation

Pros:

• Fully funded scholarships for international students (including stipend, housing)

• Strong reputation in the Arab world

• Government university with global partnerships

4.  Effat University (Women Only) – Jeddah

• Program: BBA in Marketing

• Duration: 4 years

• Language: English

• Tuition Fees: SAR 70,000/year (~USD 18,600 / INR 15.5 lakh)

• Intake: Fall & Spring

Key Courses:

• Integrated Marketing Communications

• Event Marketing

• Digital Media in Marketing

• Marketing Ethics

• Data-Driven Marketing

Ideal for:

• International female students

• English-speaking business program

• Strong emphasis on leadership & innovation

5.  Jubail University College – Eastern Province

• Program: Bachelor in Business – Marketing Track

• Duration: 4 years

• Language: English

• Tuition Fees: SAR 30,000–40,000/year (~INR 7–9 lakh)

• Intake: Fall

Benefits:

• Affordable compared to private universities

• International-standard business programs

• Practical skills and internship focus

Admission Requirements (General)

Requirement	Details
High School Certificate	Indian CBSE/ICSE/State Board (min. 60–70%)
English Proficiency	IELTS 5.5–6.5 or TOEFL iBT 65–80 (waived in some cases)
Passport	Must be valid for at least 1 year
Letters of Recommendation	1–2 (sometimes optional)
Statement of Purpose	Required for most private universities
Visa	Student Visa (or apply through scholarship pathways)

Scholarships for Bachelor in Marketing

Scholarship	Offered By	Coverage
Saudi Government Scholarship	King Abdulaziz Univ., KSU	Full tuition + stipend + housing
Alfaisal Merit Scholarships	Alfaisal University	Up to 30% of tuition
PSU Financial Aid Program	Prince Sultan University	Partial aid for eligible students
IsDB (Islamic Dev. Bank)	External	Full tuition + living expenses

 

BBA in Saudi Arabia

Eligibility Criteria for Marketing Course Program in Saudi Arabia

 General Eligibility Criteria – Bachelor of Marketing

Requirement	Details
Educational Qualification	Completion of high school (Class 12 or equivalent) with minimum 60–70% marks
Recognized Boards	CBSE, ICSE, state boards, A-levels, IB, GED, or equivalent international qualifications
English Proficiency	IELTS 5.5–6.5 or TOEFL iBT 65–80 (Required for English-medium programs)
Passport	Valid for at least 1 year
Transcripts	Official high school transcripts translated to English or Arabic (and attested)
Personal Statement / SOP	Required by most private universities (why you want to study marketing, career goals, etc.)
‍ Recommendation Letters	Optional for most diplomas; 1–2 letters may be required for bachelor’s programs
Medical Report	Medical fitness certificate from an authorized clinic or hospital
Visa Eligibility	Must be eligible for a Saudi Student Visa (or already reside in KSA with Iqama)

 Additional Requirements – University-Specific

 Alfaisal University (Riyadh)

• High School GPA of 80%+

• IELTS 6.0 or TOEFL 70+

• Entrance exam or interview (for selected applicants)

 Prince Sultan University (Riyadh)

• Minimum 70% in high school

• English proficiency proof

• Online application + interview for international students

 King Abdulaziz University (Jeddah)

• Arabic proficiency for Arabic-taught tracks

• Apply via Saudi government scholarship for full funding

• IELTS 5.5+ for English-taught programs

‍ Eligibility for Diploma in Marketing (TVTC / Jubail / Colleges of Excellence)

Requirement	Details
High School Certificate	Class 10 or Class 12 pass (Science or Commerce background preferred)
Language	Basic Arabic or English required (depending on program)
Age Limit	Under 30 (preferred for public institutions like TVTC)
Aptitude Test	May be required in some colleges
Visa Status	Some diplomas allow expats with Iqama or dependents to apply

 Eligibility for Short Courses / Certificates in Marketing (Online or In-Person)

Requirement	Details
For Expats or Working Pros	Open to expats living in KSA (no visa needed)
Language	Most courses in English
Tech Skills	Basic computer/internet literacy required
Duration	3 weeks to 6 months

 Student Visa Requirements (for International Students)

• Admission Letter from university

• Valid passport

• Proof of funds or scholarship

• Medical test + police clearance

• Visa issued through Saudi embassy or consulate

Quick Checklist for Application

•  High School Transcript (attested)

•  Passport Copy

•  English Proficiency Test (IELTS/TOEFL)

•  Personal Statement (SOP)

•  Recommendation Letters (if needed)

•  Medical Certificate

•  Application Form (online)

•  Pay Application Fee (varies)
   

Finance and Accounting Courses in Saudi Arabia

Intakes & Application Deadlines for Marketing Course in Saudi Arabia

1. Alfaisal University – Riyadh

• Intakes: Fall (main), Spring (limited seats)

• Fall Deadline: Mid-June

• Spring Deadline: Mid-November

• Rolling admissions: May close earlier if seats fill

2. Prince Sultan University (PSU) – Riyadh

• Intakes: Fall and Spring

• Fall Deadline: End of June

• Spring Deadline: Early December

• Admission Type: First-come, first-served + entrance interviews

3. King Abdulaziz University (KAU) – Jeddah

• Intake: Fall only (especially for scholarship applicants)

• Deadline for International Scholarship Applicants: December to March (apply early)

• Self-paid students: Deadline around May–June

4. Effat University (Women Only) – Jeddah

• Intakes: Fall and Spring

• Fall Deadline: June

• Spring Deadline: November

• Early application encouraged for international students (visa processing time)

5. Jubail University College – Jubail

• Intakes: Fall (main), Spring (occasionally)

• Fall Deadline: May–June

• Spring Deadline: November (if offered)

• Note: Open to international students but slots are limited

 Diploma Programs – Marketing (TVTC, Colleges of Excellence, etc.)

Institution	Intake Season	Application Window
TVTC (Technical Colleges)	Fall only	April – June
Jubail University College (Diploma)	Fall/Spring	April – June / Sept–Nov
International Technical Colleges	Fall & Spring	May – June / Oct – Nov
Arab Open University	Fall (main), Spring	May – July / Nov – Dec

 Application Timeline Summary

Month	What to Do
January–March	Prepare documents, take IELTS/TOEFL, shortlist universities
April–June	Apply for Fall intake (bachelor & diploma)
July–August	Receive offers, process visa, prepare for travel
September	Classes begin for Fall intake
September–November	Apply for Spring intake (if available)
December–January	Finalize Spring admissions, travel to Saudi

 Key Documents to Prepare Before Deadlines

• High School Certificate (attested)

• Passport copy

• IELTS/TOEFL score

• Statement of Purpose

• Recommendation Letters (if needed)

• Medical fitness report

• Personal Photo

• Visa documents (once accepted)

Fees for Marketing Courses in Saudi Arabia

 Bachelor’s in Marketing – Tuition Fees (Per Year)

University	Language	Annual Tuition (SAR)	Annual Tuition (USD)	Notes
Alfaisal University	English	SAR 84,000	~$22,400	Top private university, scholarships available
Prince Sultan University	English	SAR 65,000	~$17,300	Merit-based discounts available
Effat University (Women)	English	SAR 70,000	~$18,600	Female-only, English-medium
Jubail University College	English	SAR 30,000–40,000	~$8,000–10,600	Publicly funded, affordable
King Abdulaziz University	Arabic/Some English	Free – SAR 10,000	~$0 – $2,700	Free for scholarship students
King Saud University (KSU)	Arabic	SAR 20,000–40,000	~$5,300–10,600	Public university, scholarships available

 Diploma in Marketing – Tuition Fees

Institution	Language	Duration	Tuition per Year (SAR)	Total Cost (SAR)	Notes
TVTC (Public Colleges)	Arabic	2.5 years	Free or subsidized	Mostly Free	Priority for citizens/residents
Jubail Univ. College (Diploma)	English	2–3 years	SAR 30,000–40,000	SAR 60,000–120,000	Practical business diploma
Arab Open University	English	2 years	SAR 25,000–35,000	SAR 50,000–70,000	Flexible schedules
Intl. Technical Colleges (Women)	English	2 years	Often free	Free–Subsidized	For expat women on Iqama

 Short-Term / Certificate Courses in Marketing (Digital Marketing, Branding, etc.)

Provider	Duration	Tuition (SAR)	Tuition (USD)	Notes
General Assembly – Riyadh	10–12 weeks	SAR 9,000–12,000	~$2,400–3,200	Bootcamp-style digital marketing course
Saudi Electronic University (SEU)	6–12 months	SAR 5,000–8,000	~$1,300–2,100	Online/hybrid format
Udacity (Saudi partnership)	2–6 months	SAR 3,000–5,000	~$800–1,400	Nanodegrees in Digital Marketing

 Scholarships & Discounts

Program Type	Scholarship Opportunity
Bachelor’s (public unis)	Saudi Government Scholarships (KAU, KSU) – fully funded
Private Universities	Merit-based tuition discounts (10–30%)
Women’s Colleges	Subsidized fees or 100% scholarship for expat women on Iqama
Online/Short Courses	Often discounted via government e-learning initiatives

Example: Estimated Total Cost for 4-Year Bachelor in Marketing

University	Total (4 years)	With Scholarship
Alfaisal University	SAR 336,000	SAR ~250,000 or less
Prince Sultan University	SAR 260,000	SAR ~200,000 with merit aid
KAU (Scholarship)	Free + Stipend	Earn SAR 1,000–1,900/month
Effat University	SAR 280,000	SAR 200,000 with scholarship

Currency Conversion Reference (as of April 2025)

• 1 SAR = ~0.27 USD

• 1 SAR = ~22 INR