Masters in Marketing in Saudi Arabia

Checkout the Masters in Marketing in Saudi Arabia....

Standyou Team
Standyou Team

Apr 05, 2025 10:23:48

Masters in Marketing in Saudi Arabia  for International Students


 Top Universities Offering Master’s in Marketing in Saudi Arabia

  1. King Saud University (KSU) – Riyadh

    • One of the oldest and most prestigious universities in Saudi Arabia.

    • Offers graduate programs in business and marketing.

    • Programs are often in Arabic, but some graduate business courses may be offered in English.

  2. King Abdulaziz University (KAU) – Jeddah

    • Known for its strong business faculty.

    • Offers Master’s degrees in Business Administration with marketing tracks or specializations.

    • Often provides scholarships for international students.

  3. Prince Sultan University – Riyadh

    • A private university offering English-language programs.

    • Offers MBA programs with marketing concentrations.

    • Very international-friendly with a diverse student body.

  4. Alfaisal University – Riyadh

    • A top private university with strong ties to industry and international collaboration.

    • Offers MBA programs with various specializations, including marketing.

    • Courses are delivered in English.

  5. Effat University – Jeddah (Women only)

    • Prestigious private university for women.

    • Offers business programs with marketing tracks.

    • Courses taught in English; open to international female students.


 Admission Requirements (General Guidelines)

  • A Bachelor’s degree in Business, Marketing, or related field.

  • English language proficiency (e.g., TOEFL or IELTS).

  • Letters of recommendation.

  • Personal statement or statement of purpose.

  • Some programs may require work experience or GMAT/GRE scores.


 Tuition & Scholarships

  • Tuition varies by institution and whether it's public or private.

  • Public universities like KSU or KAU often offer full scholarships to international students, covering tuition, accommodation, and even a monthly stipend.

  • Private universities charge tuition but may offer partial scholarships or financial aid.


 Why Study in Saudi Arabia?

  • Rapidly growing higher education sector.

  • Increasing internationalization of universities.

  • Culturally rich experience with a strong business environment.

  • Government-backed initiatives like Vision 2030 promoting global talent and innovation.
     

Universities in Saudi Arabia


Universities Offering Masters in Marketing in Saudi Arabia


 Public Universities

1. King Saud University (KSU) – Riyadh

  • One of the top public universities.

  • Offers Master’s in Business Administration (MBA) with Marketing specialization.

  • Programs may be in Arabic or English, depending on the faculty.

2. King Abdulaziz University (KAU) – Jeddah

  • Offers MBA and Master’s in Marketing or related business disciplines.

  • Known for international student scholarships.

  • Programs often available in English for international students.

3. Imam Mohammad Ibn Saud Islamic University – Riyadh

  • Offers Master’s programs in Business, including Marketing.

  • May require proficiency in Arabic.

4. King Fahd University of Petroleum and Minerals (KFUPM) – Dhahran

  • Mostly known for engineering, but offers strong MBA programs with electives in Marketing.

  • English is the medium of instruction.

  • Scholarships available for international students.


 Private Universities

5. Prince Sultan University – Riyadh

  • Offers MBA programs with a Marketing track.

  • English-language instruction.

  • International-student friendly.

6. Alfaisal University – Riyadh

  • Offers an MBA with Marketing and Strategic Management tracks.

  • Courses taught in English.

  • Welcomes international students with various funding opportunities.

7. Dar Al-Hekma University – Jeddah (Women’s University)

  • Offers graduate programs in Business with Marketing options.

  • English-medium instruction.

  • Designed to empower women leaders in business.

8. Effat University – Jeddah (Women only)

  • Offers MBA with a Marketing concentration.

  • Programs in English.

  • Accepts international female students.
     

Study in Saudi Arabia


Eligibility Criteria for Masters in Marketing in Saudi Arabia


 Academic Requirements

  • Bachelor’s Degree:

    • Must hold a recognized Bachelor's degree (typically in Marketing, Business, or a related field).

    • Some programs accept degrees in other disciplines, especially for MBA programs.

    • Minimum GPA requirements vary (usually around 2.75–3.0 out of 4.0, or equivalent).


 Supporting Documents

  • Academic Transcripts (official and translated if not in Arabic or English).

  • Bachelor’s Degree Certificate (authenticated and sometimes attested by relevant authorities).

  • Letters of Recommendation (usually 2–3).

  • Statement of Purpose / Personal Statement explaining your goals, motivation, and background.

  • CV or Resume (highlighting academic, work, and volunteer experience).


 English Language Proficiency

  • Required if the program is taught in English:

    • IELTS (usually minimum 6.0–6.5) or TOEFL (around 79–90 iBT).

    • Some universities may waive this for students from English-speaking countries or those who studied in English.


 Entrance Exams

  • MBA Programs may require:

    • GMAT or GRE (though often optional or waived depending on GPA or experience).

    • Work experience: Not always required, but 1–2 years can boost your application.


 Additional Requirements for International Students

  • Valid Passport.

  • Student Visa (Iqama) – processed after acceptance.

  • Medical clearance (health check).

  • Proof of Financial Support – unless you’re receiving a scholarship.

  • Some universities may require equivalency certificates from the Saudi Ministry of Education.


 Scholarships & Sponsorships

  • Many public universities (like KSU, KAU, KFUPM) offer fully-funded scholarships that cover:

    • Tuition

    • Monthly stipend

    • Housing

    • Airfare

    • Medical insurance
       

Business, Management & Economics in Saudi Arabia


Course Duration of Masters in Marketing in Saudi Arabia


 Master’s in Marketing / MBA with Marketing Specialization

 Full-Time Program Duration

  • 1.5 to 2 years (usually 3 to 4 semesters)

  • Most programs are structured for completion in 2 academic years.

 Part-Time Options (where available)

  • 2.5 to 3 years, depending on course load per semester.


 Credit Hours

  • Typically requires 30 to 42 credit hours to graduate.

  • Some programs include a research thesis, while others follow a coursework-only or project-based model.
     

BBA in Saudi Arabia


Online Masters in Marketing in Saudi Arabia


‍ Online or Distance Learning Options

1. Saudi Electronic University (SEU) – Riyadh

  • Most notable provider of online higher education in the Kingdom.

  • Offers an MBA program with electives in Marketing.

  • Fully online or blended (online + occasional in-person).

  • Courses are delivered in English.

  • Open to international students.

2. Arab Open University (AOU) – Saudi Arabia Branch

  • Offers MBA programs in collaboration with the UK Open University.

  • Some marketing-related specializations are available.

  • Blended learning model: Mostly online, with some in-person exams or sessions.

  • Recognized across GCC countries.


 Program Type

  • Most online programs are MBA programs with Marketing specialization, not standalone Master of Marketing degrees.

  • Some may allow for elective focus in Digital Marketing, Consumer Behavior, etc.


 Eligibility

  • Same as on-campus programs: Bachelor’s degree, English proficiency (IELTS/TOEFL), possibly work experience for MBA programs.


 Duration

  • 2 years (full-time) or 2.5–3 years (part-time) depending on flexibility.
     

Masters in Finance in Saudi Arabia


Intakes & Application Deadlines for Masters in Marketing in Saudi Arabia


 General Intake Periods

1. Fall Intake (Main Intake)

  • Starts: September

  • Applications Open: Around March to May

  • Deadline: Typically by May or June

2. Spring Intake (Less Common)

  • Starts: February

  • Applications Open: Around October to November

  • Deadline: Usually by December


 Application Deadlines by University (General Estimates)

University

Intake

Deadline

King Saud University (KSU)

Fall

May – June

King Abdulaziz University (KAU)

Fall

April – May

Saudi Electronic University (SEU)

Fall & Spring

May (Fall), November (Spring)

Alfaisal University

Fall & Spring

Rolling until seats are filled (July latest for Fall)

Prince Sultan University

Fall & Spring

June (Fall), December (Spring)

Effat University

Fall & Spring

June (Fall), December (Spring)


Tuition Fees for Masters in Marketing in Saudi Arabia


 Public Universities

1. King Saud University (KSU) – Riyadh

  • Tuition Fees: Often free for international students with scholarships.

  • Without scholarship: Fees may apply, but usually low (around SAR 20,000–30,000 total).

  • Scholarships cover tuition, housing, stipend, and healthcare.

2. King Abdulaziz University (KAU) – Jeddah

  • Fully-funded scholarships are available for international students.

  • Tuition (if not on scholarship): Approx. SAR 25,000–35,000 total.

  • Most international students apply under scholarship programs.

3. KFUPM – Dhahran

  • Offers MBA with marketing electives.

  • Tuition is often fully waived for international students (with stipend & housing).

  • Highly competitive, but great value.


 Private Universities

4. Alfaisal University – Riyadh

  • Tuition: SAR 100,000–120,000 total (≈ $26,500–32,000 USD)

  • Per credit hour: Around SAR 3,000+

  • Scholarships and discounts are sometimes available for high-GPA students.

5. Prince Sultan University – Riyadh

  • Tuition: Around SAR 90,000–110,000 total

  • Per semester: Approx. SAR 20,000–25,000

6. Effat University – Jeddah (Women Only)

  • Tuition: Around SAR 70,000–90,000 total

  • Offers scholarships for female students with high academic records.

7. Dar Al-Hekma University – Jeddah (Women Only)

  • Tuition: Approx. SAR 80,000–100,000 total

  • Installment plans and financial aid options available.


 Other Costs to Keep in Mind

Item

Estimated Cost (Annual)

Living Expenses

SAR 25,000–40,000

Health Insurance

Often included in scholarship

Books & Supplies

SAR 2,000–4,000

Visa & Residency

SAR 2,000–3,000


Cost of doing Masters in Marketing in Saudi Arabia


 1. Tuition Fees

University Type

Tuition Range (Total for 2 Years)

Public (with scholarship)

Free + Monthly Stipend

Public (without scholarship)

SAR 20,000–35,000

Private

SAR 70,000–120,000 (≈ $18,500–32,000 USD)


 2. Living Expenses (Annual Estimate)

Item

Monthly (SAR)

Annual (SAR)

Housing (shared or studio)

1,000–2,000

12,000–24,000

Food

600–1,000

7,200–12,000

Transportation

200–400

2,400–4,800

Internet + Utilities

200–300

2,400–3,600

Personal Expenses

300–500

3,600–6,000


 3. Other Costs

Item

Cost (SAR)

Books & Supplies

2,000–4,000 per year

Health Insurance

Often included or SAR 1,000–2,000 annually

Visa & Iqama (Residency)

SAR 2,000–3,000

Flight Tickets (Round-trip)

SAR 2,000–4,000


 Total Estimated Cost for Entire Master’s Program

Category

Public (With Scholarship)

Public (Without Scholarship)

Private University

Tuition

Free

SAR 20,000–35,000

SAR 70,000–120,000

Living

SAR 0–20,000 (covered)

SAR 50,000–90,000

SAR 50,000–90,000

Other Expenses

Covered / ~SAR 5,000

SAR 5,000–8,000

SAR 5,000–8,000

Total Cost

SAR 0–25,000

SAR 75,000–130,000

SAR 125,000–215,000


 Tips to Lower Costs

  • Apply to public universities with scholarships (e.g., KAU, KFUPM, KSU).

  • Live in university housing when available.

  • Look for assistantships or part-time on-campus roles (some universities allow this).

  • Consider Saudi Electronic University for an online, lower-cost option.


Admission Process for Masters in Marketing in Saudi Arabia


 1. Choose Your University & Program

  • Decide whether you want a public or private university, and if you prefer a course-basedthesis-based, or onlineprogram.

  • Some universities offer a Master of Marketing, while others offer an MBA with Marketing specialization.


 2. Check Eligibility Requirements

  • Bachelor’s degree (preferably in Business, Marketing, or related field)

  • Minimum GPA (usually 2.75–3.0 out of 4.0)

  • English proficiency (IELTS/TOEFL) if the program is in English

  • Some MBA programs may ask for GMAT/GRE or work experience


 3. Prepare Required Documents

Document

Details

Bachelor's Degree Certificate

Must be attested/verified

Academic Transcripts

Official, translated if needed

English Test Score

IELTS (6.0+) or TOEFL (79+)

Passport Copy

Valid for at least 1 year

Statement of Purpose

Explaining goals & interest in Marketing

Letters of Recommendation

Usually 2 academic/professional refs

CV or Resume

Especially for MBA programs

Equivalency Certificate

From Saudi Ministry of Education (sometimes required)


 4. Apply Online

  • Visit the university’s official graduate admissions portal.

  • Fill out the application form and upload all required documents.

  • Pay the application fee if required (some private universities charge this).


 5. Application Timeline

Step

When

Application Opens

March–May (Fall intake)

Deadline

May–June (public), July–August (private)

Admission Decision

Within 1–2 months

Visa Processing

After acceptance

Program Starts

September (Fall) or February (Spring, if offered)


 6. Wait for Admission Decision

  • You may be called for an interview (online or in-person).

  • Once accepted, you’ll receive a formal admission letter.


 7. Student Visa (Iqama) Process

  • Apply for a student visa through the Saudi embassy or consulate.

  • Submit your admission letter, passport, medical report, and other documents.

  • The university may assist with visa sponsorship.


 8. Final Steps

  • Travel to Saudi Arabia and attend orientation.

  • Complete any registrationfee payment, or language placement requirements.

  • Get your residence permit (Iqama) after arrival.


Scholarships for doing Masters in Marketing in Saudi Arabia


1.  King Abdulaziz University (KAU) Scholarship

  • Type: Fully funded

  • Eligibility: International students (non-Saudis)

  • Coverage:

    • Full tuition fee waiver

    • Monthly stipend (SAR 1,900+)

    • Free accommodation & healthcare

    • Airfare (annual return ticket)

  • Marketing Program Type: MBA with Marketing focus

  • Language of Instruction: English

  • Highly recommended for international applicants


2.  King Saud University (KSU) Graduate Scholarship

  • Type: Fully funded (for high-achieving students)

  • Eligibility: International students under 30 years old

  • Coverage:

    • Full tuition

    • Monthly stipend

    • Free accommodation

    • Healthcare & annual travel allowance

  • Programs Offered: MBA with electives in Marketing

  • Language of Instruction: Arabic & English (check program)


3.  King Fahd University of Petroleum and Minerals (KFUPM) Scholarship

  • Type: Fully funded

  • Eligibility: High-achieving international students

  • Coverage:

    • Tuition-free education

    • Monthly stipend

    • Housing, meals, medical coverage

    • Free textbooks and travel ticket

  • Program: MBA with possible Marketing electives

  • Instruction Language: English


4.  Islamic Development Bank (IsDB) Scholarship

  • Type: Fully funded

  • Eligibility: Students from IsDB member countries

  • Coverage:

    • Full tuition

    • Monthly stipend

    • Health insurance

    • Thesis support and travel

  • Can be used at: Approved Saudi universities including KAU, KSU, PSU, etc.


5.  Private University Scholarships (Partial)

Some private universities offer partial merit-based scholarships:

 Alfaisal University

  • Up to 25–50% tuition discounts for international students with strong academic records.

 Prince Sultan University

  • Merit and need-based grants available.

  • Discounted tuition for high GPA and leadership potential.

 Effat & Dar Al-Hekma (Women’s Universities)

  • Scholarships for high-performing international female students.


Career after Masters in Marketing in Saudi Arabia


 1. Corporate & Business Sector

  • Retail & E-commerce (e.g., Noon, Amazon.sa)

  • Banking & Finance (e.g., Saudi National Bank, Al Rajhi)

  • Telecommunications (e.g., STC, Mobily)

  • FMCG Companies (e.g., Unilever, Nestlé, Almarai)

  • Real Estate & Construction (e.g., ROSHN, NEOM, Red Sea Global)

  • Luxury & Lifestyle Brands (especially in Jeddah & Riyadh)

Popular Roles:

  • Marketing Manager

  • Brand Manager

  • Product Marketing Specialist

  • Business Development Executive

  • Customer Experience Manager

  • PR & Communications Officer


 2. Digital Marketing Sector

Roles in Demand:

  • Digital Marketing Manager

  • SEO/SEM Specialist

  • Social Media Strategist

  • Content Marketing Manager

  • Performance Marketing Analyst

  • Influencer Marketing Coordinator


 3. Strategic & Market Research Roles

  • Market Research Analyst

  • Consumer Insights Manager

  • Marketing Strategy Consultant

  • CRM/Data Analyst


 4. Government & Semi-Government Initiatives

Under Vision 2030, government-backed projects need strong marketing and communication talent.

  • NEOM, The Red Sea Project, Diriyah Gate, and Ministry of Tourism often hire marketing professionals.

  • Roles include Brand Communications, Marketing Strategy, Events & Campaigns.


 5. Startups & Tech Companies

Saudi’s startup ecosystem is booming, especially in Riyadh.

  • Roles in growth marketing, product marketing, and digital campaigns are key.

  • Join startups in fintech, health tech, logistics, and edtech.


 6. Academia & Research

  • With a thesis-based Master’s, you could pursue:

    • Lecturer or Teaching Assistant roles

    • PhD programs in Marketing or Business

    • Research positions in universities or think tanks


 Salary Expectations (Approximate, Monthly in SAR)

Role

Entry-Level

With 2–4 Years Experience

Marketing Executive

6,000–9,000

10,000–15,000

Brand Manager

10,000–14,000

15,000–22,000

Digital Marketing Specialist

8,000–12,000

14,000–18,000

Market Research Analyst

7,000–11,000

12,000–18,000

Marketing Manager

14,000–20,000

20,000–30,000+