| Course Level: | Bachelor's | |
|---|---|---|
| Course Program: | Art & Humanities | |
| Course Duration: | 4 Years | |
| Course Language | English | |
| Required Degree | Class 12th | |
Hallym University in South Korea offers a dynamic BA in Advertising & Public Relations, blending creativity with strategic communication skills. The program emphasizes hands-on learning, industry-relevant projects, and exposure to global marketing trends. Students gain expertise in media planning, brand management, digital marketing, and public relations strategies, preparing them for diverse careers in advertising agencies, corporations, and media organizations. Hallym’s strong industry connections, experienced faculty, and modern facilities foster innovation and practical experience. Additionally, studying in South Korea provides unique insights into a vibrant, technology-driven market, making graduates highly competitive in both domestic and international communication fields.
Category |
Details |
|---|---|
|
Program Name |
Bachelor of Arts in Advertising & Public Relations |
|
Degree Awarded |
Bachelor of Arts (BA) |
|
Course Duration |
4 years (8 semesters) |
|
Language of Instruction |
English / Korean (depending on course) |
|
Yearly Tuition Fees |
Approximately KRW 4,500,000 – 5,500,000 |
|
Total Tuition Fees |
Approximately KRW 18,000,000 – 22,000,000 |
|
Total Program Cost |
Tuition + Living expenses ≈ KRW 35,000,000 – 45,000,000 |
|
Eligibility |
High school diploma or equivalent; proficiency in English or Korean |
|
Admission Requirements |
Academic transcripts, recommendation letters, personal statement, proof of language proficiency (TOEFL/IELTS or TOPIK) |
|
Application Intake |
Spring (March) & Fall (September) |
|
Scholarship |
Merit-based scholarships, need-based support, and international student scholarships (up to 50% tuition waiver) |
|
Career Prospects |
Advertising agencies, PR firms, corporate communications, digital marketing, media planning, brand management |
|
Curriculum Structure |
Core courses: Advertising Principles, Public Relations, Media & Communication, Marketing, Digital Media, Internship/Capstone Projects, Electives in Creative Writing, Consumer Behavior, Social Media Management |
