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BBA in Marketing

Course Level: Bachelor's
Course Duration: 3 Years
Course Language English
Required Degree Class 12th
First Year Total Fees: $ 14000(₹ 120000)
Total Course Fees: $ 42000(₹ 3600000)

Why Choose BBA in Marketing at Hallym University, South Korea

Choosing a BBA in Marketing at Hallym University, South Korea offers a unique blend of academic excellence and practical experience. The program emphasizes modern marketing strategies, digital marketing, and consumer behavior, preparing students for global business challenges. Hallym University provides a multicultural learning environment, experienced faculty, and strong industry connections, enabling internships and networking opportunities. Students gain hands-on experience through case studies, projects, and research, fostering critical thinking and problem-solving skills. Studying in South Korea also allows exposure to innovative business practices in Asia’s dynamic markets. Overall, it equips graduates with the knowledge and skills to succeed in international marketing careers.


BBA in Marketing at Hallym University, South Korea, Program Details
 

Category

Details

Program Name

BBA in Marketing

Degree Awarded

Bachelor of Business Administration (BBA)

Course Duration

4 years (8 semesters)

Language of Instruction

English / Korean (depending on course)

Yearly Tuition Fees

Approx. KRW 4,000,000 – 5,000,000 (≈ USD 3,000–4,000)

Total Tuition Fees

Approx. KRW 16,000,000 – 20,000,000 (≈ USD 12,000–16,000)

Total Program Cost (including living expenses)

Approx. KRW 30,000,000 – 40,000,000 (≈ USD 22,000–30,000)

Eligibility

High school graduate or equivalent

Admission Requirements

1. Completed application form  
2. High school transcripts  
3. English proficiency (TOEFL/IELTS if applicable)  
4. Personal statement / motivation letter  
5. Letters of recommendation (optional)

Application Intake

Spring (March) & Fall (September)

Scholarship

Academic merit-based scholarships, government scholarships for international students, Hallym University grants

Career Prospects

Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, International Business Consultant

Curriculum Structure

Core Courses: Principles of Marketing, Consumer Behavior, Marketing Research, Digital Marketing, Business Communication, International Marketing 
Electives: E-commerce, Social Media Marketing, Advertising, Sales Management 
Capstone / Internship: Industry projects, internships, final-year marketing project