| Course Level: | Bachelor's | |
|---|---|---|
| Course Duration: | 4 Years | |
| Course Language | English | |
| Required Degree | Class 12th | |
Choosing a BBA in Marketing at Korea University, South Korea, offers a world-class education in one of Asia’s most dynamic economies. Korea University is among the country’s top institutions, known for academic excellence, global outlook, and strong industry connections. The program emphasizes practical learning, critical thinking, and innovation in marketing strategies, preparing students for careers in diverse global markets. Located in Seoul, a hub for technology, media, and international business, students benefit from exposure to cutting-edge marketing trends and real-world opportunities. With an international network and strong alumni base, graduates gain a competitive edge in the global business landscape.
Field |
Details |
|---|---|
|
Program Name |
Bachelor of Business Administration (BBA) in Marketing |
|
Degree Awarded |
Bachelor of Business Administration |
|
Course Duration |
4 years (8 semesters, full-time) |
|
Language of Instruction |
English and Korean (many business courses offered in English) |
|
Yearly Tuition Fees |
Approx. USD 7,000 – 9,000 (varies by semester and exchange rates) |
|
Total Tuition Fees |
Approx. USD 28,000 – 36,000 for the entire program |
|
Total Program Cost |
Around USD 35,000 – 45,000 (including living expenses in Seoul) |
|
Eligibility |
Completion of high school or equivalent; strong academic record; English or Korean proficiency |
|
Admission Requirements |
Application form, transcripts, proof of language proficiency (TOEFL/IELTS or TOPIK), recommendation letter(s), personal statement, interview (if required) |
|
Application Intake |
Spring (March) and Fall (September) |
|
Scholarship |
Merit-based and need-based scholarships; Global KU Scholarship for international students |
|
Career Prospects |
Marketing manager, brand strategist, digital marketing specialist, market analyst, consultant, roles in multinational corporations, start-ups, and global firms |
|
Curriculum Structure |
Core courses (management, economics, accounting, finance), marketing specialization (consumer behavior, digital marketing, brand management, international marketing), electives, capstone project/internship |
