| Course Level: | Bachelor's | |
|---|---|---|
| Course Duration: | 2 Years | |
| Course Language | English | |
| Required Degree | Class 12th | |
Choosing a BBA in Marketing at Seoul National University (SNU) offers a world-class education in one of Asia’s top-ranked universities. SNU provides cutting-edge marketing curriculum blending theory with practical skills, supported by experienced faculty and global research opportunities. Located in Seoul, a dynamic business hub, students gain exposure to leading multinational corporations, startups, and innovative marketing trends. The program emphasizes creativity, consumer insights, and digital marketing strategies, preparing graduates for competitive global careers. With strong industry connections, networking opportunities, and a multicultural learning environment, SNU equips students with the skills, confidence, and global perspective to excel in marketing leadership.
Category |
Details |
|---|---|
|
Program Name |
Bachelor of Business Administration (BBA) in Marketing |
|
Degree Awarded |
Bachelor’s Degree in Business Administration (Marketing Specialization) |
|
Course Duration |
4 years (8 semesters, full-time) |
|
Language of Instruction |
Korean & English (many business courses available in English) |
|
Yearly Tuition Fees |
Approx. USD 4,000 – 6,000 (varies by semester & exchange rates) |
|
Total Tuition Fees |
Approx. USD 16,000 – 24,000 for 4 years |
|
Total Program Cost |
Around USD 25,000 – 32,000 (including living expenses in Seoul) |
|
Eligibility |
High school diploma or equivalent; strong academic record; English/Korean proficiency (TOEFL/IELTS or TOPIK may be required) |
|
Admission Requirements |
Online application, transcripts, proof of language proficiency, personal statement, recommendation letter(s), interview (sometimes) |
|
Application Intake |
Spring Intake (March) & Fall Intake (September) |
|
Scholarship |
SNU Global Scholarships, Korean Government Scholarship Program (KGSP), departmental scholarships available for international students |
|
Career Prospects |
Marketing Manager, Brand Strategist, Market Analyst, Digital Marketing Specialist, Advertising Executive, Business Consultant, roles in multinational corporations & startups |
|
Curriculum Structure |
Core courses (Management, Economics, Accounting, Statistics), Marketing Core (Consumer Behavior, Marketing Research, Branding, Digital Marketing), Electives, Capstone Project/Internship |
