Masters in Marketing in France

Checkout the Masters in Marketing in France....

Standyou Team
Standyou Team

Feb 10, 2024 10:54:59

Masters in Marketing in France for International Students

Why Study Marketing in France?

1. Global Business Hub: France is home to numerous multinational corporations and iconic brands, especially in luxury goods, fashion, and wine, providing students with insights into global marketing strategies.

2. Innovative Marketing Education: French business schools are known for their innovative approaches to marketing education, combining traditional theories with the latest digital marketing trends.

3. Cultural Exposure: Studying in France offers exposure to a unique blend of cultural influences, which is invaluable for marketing professionals who need to understand diverse consumer behaviors.

4. Networking Opportunities: Being in France allows students to network with professionals from leading companies and startups, as well as with peers from around the world.

Top Institutions Offering Master's in Marketing

1. HEC Paris: Offers a highly regarded Master in Marketing that focuses on strategic and digital marketing, with strong industry links for internships and employment opportunities.

2. ESSEC Business School: Known for its Master in Marketing Management and Digital (MSc in Marketing Management & Digital - MMD), ESSEC combines marketing fundamentals with digital innovation, preparing students for the evolving marketing landscape.

3. ESCP Business School: Offers a specialized Master in Marketing & Creativity, emphasizing the creative aspects of marketing and how they intersect with business strategy and digital media.

4. EDHEC Business School: Provides a Master of Science in Marketing Management that equips students with the skills to address marketing challenges in an international context.

5. Grenoble Ecole de Management: Offers a Master in Marketing Management that focuses on developing strategic marketing skills and understanding digital transformation in the marketing domain.

Admission Requirements

  • Bachelor’s Degree: Applicants need a Bachelor's degree in business, marketing, or a related field. Some programs may also consider applicants from non-business backgrounds with relevant work experience.

  • Language Proficiency: For English-taught programs, non-native speakers will typically need TOEFL or IELTS scores. Programs taught in French require proficiency in French, demonstrated through tests like DELF or DALF.

  • GMAT or GRE Scores: Some programs may require GMAT or GRE scores, though this requirement can vary.

  • Professional Experience: Work experience is not always mandatory but can be beneficial, especially for competitive programs.

  • Letters of Recommendation, CV/Resume, and Statement of Purpose: Standard application documents that highlight the applicant's academic achievements, professional experiences, and motivations for pursuing a Master's in Marketing.

Application Process

The application process typically involves submitting your academic transcripts, language test scores, GMAT/GRE scores (if required), letters of recommendation, a CV/resume, and a statement of purpose directly to the institution or through an online portal. Deadlines and specific requirements vary by program and institution.

Tuition Fees and Scholarships

  • Public Universities: Generally offer lower tuition rates for EU/EEA students, with slightly higher fees for non-EU/EEA students.

  • Private Business Schools: Tuition fees can be significantly higher, often ranging from €10,000 to over €30,000 per academic year. Many institutions offer scholarships based on merit, financial need, or specific criteria such as country of origin or field of study.

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Universities Offering Masters in Marketing in France

1. HEC Paris

  • Program Highlights: HEC Paris offers a Master in Marketing that is recognized globally for its excellence. The program focuses on strategic marketing, digital transformation, and consumer behavior, providing students with a deep understanding of modern marketing challenges and strategies.

2. ESSEC Business School

  • Program Highlights: The MSc in Marketing Management and Digital at ESSEC is designed to blend traditional marketing principles with the digital skills needed in today’s business world. The program offers practical learning experiences, including projects with companies and workshops led by industry experts.

3. ESCP Business School

  • Program Highlights: ESCP's Master in Marketing & Creativity is unique, emphasizing the importance of creativity in marketing. The program combines traditional marketing content with creative thinking and innovation, preparing students for marketing roles that require out-of-the-box thinking.

4. EDHEC Business School

  • Program Highlights: The MSc in Marketing Management at EDHEC aims to prepare students for international marketing positions. The program covers a wide range of topics, from consumer behavior and brand management to digital marketing strategies.

5. Grenoble Ecole de Management

  • Program Highlights: The MSc Marketing Management program at Grenoble Ecole de Management focuses on developing strategic marketing skills alongside an understanding of digital marketing trends and the use of marketing analytics.

6. NEOMA Business School

  • Program Highlights: NEOMA offers an MSc in Marketing French Excellence program that provides students with an understanding of the French excellence in various luxury sectors. This program is particularly suitable for those interested in luxury marketing.

7. Audencia Business School

  • Program Highlights: Audencia's MSc in Marketing & Brand Management equips students with the skills needed to manage brands in a global context. The program focuses on innovative marketing strategies and brand management techniques.

Admission Requirements

While specific requirements can vary between programs, they generally include:

  • A Bachelor’s degree in a related field.

  • Proficiency in English (TOEFL, IELTS) for English-taught programs or French proficiency for French-taught programs.

  • GMAT or GRE scores may be required by some programs.

  • Letters of recommendation, a statement of purpose, and a CV/resume.

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Eligibility Criteria for Masters in Marketing in France

Academic Background

  • Bachelor’s Degree: You must hold a Bachelor’s degree in marketing, business, or a related field from an accredited institution. Some programs may also accept applicants from non-business backgrounds, provided they can demonstrate relevant experience or a strong interest in marketing.

  • Grade Point Average (GPA): Many programs look for a strong academic record. While specific GPA requirements can vary, having a GPA that reflects good to excellent academic performance will strengthen your application.

Language Proficiency

  • English-taught programs: Non-native English speakers will need to demonstrate proficiency through standardized tests such as TOEFL or IELTS. Minimum score requirements vary by program but are typically around TOEFL iBT 80-100 or IELTS 6.5-7.0.

  • French-taught programs: If the program is conducted in French, you'll need to demonstrate French language proficiency, usually through tests like DELF or DALF, with a B2 level commonly being the minimum requirement.

Work Experience

  • Professional Experience: Some programs, especially those aimed at mid-career professionals or with a focus on practical skills, may require work experience in marketing or a related field. However, this is not a universal requirement.

Standardized Test Scores

  • GMAT/GRE: While not always mandatory, some marketing programs may require GMAT or GRE scores as part of the application process. The required score can vary significantly between programs, so it’s important to check the specific requirements of each program you’re interested in.

Additional Application Materials

  • Letters of Recommendation: Typically, two to three letters of recommendation are required. These should preferably be from academic instructors or professional supervisors who can attest to your abilities and potential for success in a graduate marketing program.

  • Statement of Purpose or Motivation Letter: A well-crafted statement that outlines your academic interests, professional goals, and reasons for choosing the specific program and institution.

  • CV/Resume: A detailed CV or resume highlighting your educational background, work experience, internships, achievements, and any other relevant skills or extracurricular activities.

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Course Duration of Masters in Marketing in France

Standard Full-Time Duration

  • One Year Programs: Many Master's programs in Marketing are designed to be intensive, completed within one academic year (approximately 12 months). These programs are fast-paced, focusing on delivering concentrated knowledge and practical marketing skills. They are ideal for students looking to quickly advance their careers without a prolonged period away from the workforce.

  • Two Year Programs: Some Master's programs in Marketing extend over two academic years (approximately 24 months). This extended duration allows for a more in-depth exploration of marketing theories, methodologies, and practical applications. Two-year programs often include internships, research projects, or a thesis component, providing students with valuable hands-on experience and the opportunity to specialize in a particular area of marketing.

Part-Time and Executive Options

  • Part-Time Programs: Designed for working professionals or students who require more flexibility, part-time Master's programs allow students to spread their coursework over a longer period, often taking two to three years to complete. These programs usually hold classes in the evenings or on weekends.

  • Executive Programs: Some business schools offer executive Master's in Marketing programs aimed at professionals with significant work experience. These programs focus on strategic and leadership aspects of marketing and are typically delivered through a mix of short, intensive courses and online learning, allowing students to study without interrupting their careers.

Blended and Online Learning Options

  • Blended Learning Programs: Incorporating both online coursework and in-person sessions, blended learning programs offer flexibility while retaining some level of face-to-face engagement, which is crucial for networking and collaborative projects.

  • Fully Online Programs: While less common, there are online Master's programs in Marketing that allow students to complete their studies entirely remotely. These programs are particularly suited to students who need maximum flexibility due to work or personal commitments.

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Online Masters in Marketing in France

Online and Blended Learning Options

  • Blended Learning Programs: These programs combine online coursework with occasional in-person sessions, such as workshops, seminars, or networking events. Blended formats provide a flexible approach to learning while maintaining some level of personal interaction and engagement with faculty and peers.

  • Fully Online Programs: While rare, some business schools and universities in France may offer online Master's programs in Marketing or related fields like Digital Marketing, Marketing Analytics, or International Marketing. These programs are designed to provide students with the flexibility to study from anywhere, accommodating professionals looking to enhance their skills without pausing their careers.

Characteristics of Online Programs

  • Flexibility: The primary advantage of online programs is the ability to study on your own schedule, making it easier to balance academic commitments with work or personal responsibilities.

  • Interactive Platforms: Online courses utilize advanced learning management systems to deliver lectures, facilitate discussions, and enable collaboration on projects.

  • Access to Resources: Students enrolled in online programs typically have access to a wealth of digital resources, including e-libraries, databases, journals, and lecture materials.

Finding Online Master's Programs in Marketing

To find online Master's programs in Marketing offered by French institutions, prospective students should:

  • Check University Websites: Visit the official websites of French business schools and universities for the most current information on program offerings.

  • Contact Admissions Offices: Direct inquiries to admissions offices can provide clarity on the availability of online or blended learning options and specific admission requirements.

  • Explore International Collaborations: Some French institutions may offer joint programs with universities in other countries, potentially including online or blended learning options that focus on global marketing perspectives.

Considerations for Online Study

  • Practical Experience: Evaluate how the program incorporates practical marketing experiences, such as internships, industry projects, or case studies, which are crucial for applying theoretical knowledge.

  • Networking Opportunities: Consider the program's approach to facilitating networking with industry professionals, faculty, and fellow students, an essential component of marketing education.

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Intakes & Application Deadlines for Masters in Marketing in France

Primary Intake Periods

  1. Fall Intake (September/October)

    • The majority of Master's programs in Marketing in France have their main intake in the fall, aligning with the start of the academic year.

    • Application Deadlines: Typically, applications for the fall intake need to be submitted in the spring of the same year. Deadlines can range from early (February or March) to late spring (May or June). It's crucial to check individual program requirements well in advance, as some prestigious schools may have earlier deadlines.

  2. Spring Intake (January/February)

    • A smaller number of programs might offer a spring intake. This option is less common and may not be available for all marketing programs.

    • Application Deadlines: For programs with a spring intake, application deadlines usually fall in the preceding autumn, around September to November.

Application Process Overview

  • Research Programs: Start by identifying the marketing programs that match your career goals and academic interests. Consider factors such as curriculum focus, specialization options, faculty expertise, and industry connections.

  • Check Eligibility and Requirements: Carefully review the admission requirements for each program, which typically include a Bachelor’s degree in a related field, language proficiency (TOEFL/IELTS for English-taught programs; DELF/DALF for French-taught programs), and possibly work experience or internships.

  • Prepare Your Application: Gather all required documents, including academic transcripts, test scores, letters of recommendation, a statement of purpose, and a CV. Ensure your application materials are complete and accurately reflect your qualifications and motivation for pursuing a Master's in Marketing.

  • Submit Your Application: Follow the application instructions provided by each institution, which may involve submitting your application through an online portal. Some applications might also be processed through the Campus France website, especially for international students.

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Tuition Fees for Masters in Marketing in France

Public Universities

  • EU/EEA Students: Public universities in France charge relatively low tuition fees for EU/EEA students, thanks to government subsidies. For the academic year 2023-2024, annual fees for Master's programs are typically around €243 to €601.

  • Non-EU/EEA Students: Non-EU/EEA students face higher tuition rates at public universities, with Master's programs costing approximately €3,770 per academic year. However, some programs, regions, or specific institutions may offer exemptions or scholarships that significantly reduce these costs.

Private Business Schools

  • Tuition fees at private business schools, especially those with high rankings or prestigious marketing programs, can be considerably higher. Annual fees can range from about €10,000 to over €30,000. Some of the top-ranked institutions offering specialized marketing programs, such as HEC Paris, ESSEC, and ESCP Business School, fall into this category.

Additional Costs

Besides tuition, students should also budget for:

  • Living Expenses: Including accommodation, food, transportation, and personal expenses. Living costs in France can vary widely, with Paris and other large cities being significantly more expensive than smaller towns or cities. Students might need between €800 and €1,500 per month to cover living expenses.

  • Health Insurance: Mandatory for all students. EU/EEA students can typically use their European Health Insurance Card (EHIC), while non-EU/EEA students will need to purchase health insurance in France, which can cost about €300 per year.

  • Miscellaneous Fees: Depending on the program and institution, students may also need to budget for books, supplies, and possible field trip expenses.

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Cost of doing Masters in Marketing in France

Tuition Fees

  • Public Universities: For EU/EEA students, the annual tuition fees are relatively low, typically around €243 to €601. For non-EU/EEA students, fees are approximately €3,770 per academic year, though there may be scholarships or exemptions available.

  • Private Business Schools: Tuition fees can be significantly higher, often ranging from €10,000 to over €30,000 per academic year. Prestigious schools known for their marketing programs, such as HEC Paris, ESSEC, and ESCP Business School, fall into this category.

Living Expenses

Living expenses in France can vary widely based on the city, lifestyle, and type of accommodation. On average, students might need between €800 and €1,500 per month to cover:

  • Accommodation: Monthly rent can range from €300 to €800 in smaller cities to €800 to €1,200 or more in Paris for a studio or shared apartment.

  • Food and Groceries: Approximately €200 to €400 per month.

  • Transportation: Public transport passes can cost between €20 to €75 per month, depending on the city.

  • Miscellaneous Expenses: Including books, supplies, personal items, and leisure activities, can add up to €100 to €300 per month.

Health Insurance

  • Mandatory Health Insurance: Non-EU/EEA students typically need to purchase health insurance, which can cost around €300 per year. EU/EEA students can use their European Health Insurance Card (EHIC).

Additional Costs

  • CVEC Fee: All students enrolled in French higher education institutions must pay the Contribution to Student and Campus Life (CVEC), around €95 annually.

  • Visa and Residence Permit Costs: Non-EU/EEA students should also budget for visa application fees and potential costs related to obtaining a residence permit.

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Admission Process for Masters in Marketing in France

1. Research and Select Programs

  • Identify Suitable Programs: Begin with identifying Master's programs in Marketing that align with your academic interests and career goals. Consider the program's focus, curriculum, faculty expertise, and the opportunities it offers for internships and networking.

  • Understand Program Requirements: Carefully review each program's specific admission requirements, which can include academic qualifications, language proficiency, and work experience.

2. Prepare Your Application

  • Academic Records: Gather your academic transcripts (and translations, if necessary). Most programs require a Bachelor’s degree in business, marketing, or a related field. Some may consider applicants from non-business backgrounds with relevant work experience.

  • Language Proficiency: For English-taught programs, non-native speakers will need TOEFL or IELTS scores. For French-taught programs, proficiency in French is required, demonstrated through tests like DELF or DALF.

  • GMAT/GRE Scores: Some programs may require GMAT or GRE scores as part of the application process. Check the specific requirements for each program.

  • Professional Experience: While not always mandatory, relevant work experience in marketing or related fields can strengthen your application.

  • Letters of Recommendation: Obtain two to three letters of recommendation from academic instructors or professional supervisors who can vouch for your abilities and potential.

  • Statement of Purpose: Write a compelling statement of purpose that outlines your academic interests, professional goals, and reasons for choosing the specific program.

  • CV/Resume: Include a detailed CV or resume highlighting your educational background, work experience, internships, achievements, and any relevant skills or extracurricular activities.

3. Submit Your Application

  • Follow the specific application instructions provided by each institution. This typically involves filling out an online application form, paying an application fee, and submitting the required documents electronically. Note the application deadlines carefully, as these can vary by program and institution.

4. Interviews and Additional Assessments

  • Some programs may conduct interviews as part of the admissions process, either in person or via video conference. This is an opportunity to further discuss your background, interests, and motivation for pursuing a Master's in Marketing.

  • Additional assessments may include written assignments or marketing projects, particularly for programs emphasizing practical skills and creativity.

5. Acceptance and Enrollment

  • If accepted, you'll receive an offer letter from the institution. Carefully review the offer and any conditions that may apply before accepting.

  • Complete any necessary enrollment procedures, which may include paying a deposit to secure your place in the program.

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Scholarships for doing Masters in Marketing in France

French Government Scholarships

1. Eiffel Excellence Scholarship Program: Aimed at attracting top international students to French master’s programs, including marketing. The scholarship covers a monthly allowance, health insurance, and can include other expenses like travel.

2. Campus France Scholarships: Campus France, the French national agency for the promotion of higher education, offers a searchable database of scholarships available to international students by country of origin.

University-Specific Scholarships

Many French universities and business schools offer their own scholarships based on merit, financial need, or specific criteria such as country of origin or academic excellence. These scholarships may cover a portion of the tuition fees or provide a stipend for living expenses. Examples include:

  • HEC Paris Scholarships: HEC offers various scholarships for its Master's programs, including the HEC Excellence Scholarship, which is awarded based on academic excellence.

  • ESSEC Global BBA Scholarships: ESSEC provides scholarships for international students based on merit and social criteria.

  • ESCP Europe Scholarships: ESCP offers several scholarships for its Master's students, including merit-based and need-based options.

External Scholarships and Grants

  • Erasmus+ Program: Offers scholarships for international students to participate in Master's programs across Europe, including France. Erasmus+ scholarships cover tuition, living expenses, and travel.

  • Fulbright Scholarships: For American students, the Fulbright Program offers grants for studying abroad, including in France. These scholarships cover a wide range of expenses.

  • Charpak Master’s Program: A scholarship program by the Embassy of France in India, offering tuition waivers, visa fee waivers, and a monthly stipend to Indian students pursuing a Master’s degree in France.

Corporate Scholarships

Some companies and professional associations offer scholarships to students pursuing degrees in fields related to their industry, including marketing. These scholarships may also come with internship opportunities or job offers upon graduation.

Tips for Applying for Scholarships

  • Start Early: Begin researching scholarship opportunities well before your intended start date. Application deadlines for scholarships can be earlier than those for program admissions.

  • Meet the Criteria: Carefully review the eligibility criteria for each scholarship and tailor your application to meet these requirements.

  • Prepare Thoroughly: Pay close attention to the application process for each scholarship, ensuring that your application is complete and well-prepared. This includes crafting a compelling motivation letter, refining your CV, and preparing for any interviews.

  • Seek Multiple Opportunities: Apply for multiple scholarships to increase your chances of securing financial aid. Don't rely solely on one source of funding.

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Career after Masters in Marketing in France

Marketing Management and Strategy

Graduates can pursue roles as marketing managers or strategists within companies across industries. These positions involve developing and implementing marketing strategies to achieve business objectives, analyzing market trends, and managing brand positioning.

Digital Marketing and Social Media

With digital marketing being an integral part of any business strategy, graduates have ample opportunities in digital marketing roles. These include managing social media platforms, search engine optimization (SEO), content marketing, email marketing, and digital campaign management.

Brand Management

A career in brand management involves overseeing the development and reinforcement of a brand’s image or products. This can be particularly appealing in France, home to many iconic luxury and fashion brands, where brand identity plays a critical role in marketing.

Market Research and Consumer Insights

Graduates may work in market research, gathering and analyzing data to understand consumer behavior, preferences, and market trends. This information is crucial for developing targeted marketing strategies and product development.

Product Management

Product managers oversee the development and marketing of products, working at the intersection of marketing, development, and customer experience to ensure that products meet market needs and contribute to the company's goals.

International Marketing

Leveraging France's position in the global market, graduates can explore opportunities in international marketing, focusing on expanding businesses into new markets and developing marketing strategies that cater to diverse global audiences.

Advertising and Public Relations

Careers in advertising and PR involve creating compelling advertising campaigns and managing communication between companies and their stakeholders, including customers, investors, and the public.

Sales Management

Understanding marketing principles is crucial for sales management roles, where professionals are responsible for leading sales teams, developing sales strategies, and driving business revenue.


Armed with comprehensive marketing knowledge and skills, some graduates choose to start their own ventures or consult for businesses, applying innovative marketing strategies to establish and grow their enterprises.

Further Studies or Academia

Graduates with a passion for research or teaching may pursue further studies, such as a PhD in marketing or related fields, leading to careers in academia or advanced research positions.

Networking and Continuing Education

Successful marketing professionals often engage in continuous learning and networking. Participating in industry conferences, professional associations, and workshops can open doors to new opportunities and career advancement.

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