Check out the Bachelors, Masters and PhD in Marketing Courses in Germany....
Mar 04, 2024 10:46:32
Programs Offered: Bachelor and Master in Business Administration with specializations available in Marketing.
Fees: No tuition fees for EU students; non-EU students may pay up to €1,500 per semester.
Intake: Winter semester for most programs.
Ranking: The University of Mannheim is highly regarded for its business programs, consistently ranked among the top institutions in Germany and Europe.
Programs Offered: Master’s in Business Administration with elective courses in Marketing.
Fees: Generally, no tuition fees for EU students; non-EU students may be subject to fees similar to the University of Mannheim.
Intake: Winter semester.
Ranking: Known for its strong emphasis on research and technology, RWTH Aachen offers a unique perspective on marketing, especially in tech-driven industries.
Programs Offered: BA in Economics and Business Administration with Marketing modules, MA in Strategic Marketing.
Fees: Approximately €8,000 - €12,000 per year for international students.
Intake: Multiple intakes per year (check the school’s website for specifics).
Ranking: While newer and more focused on practical skills, BSBI offers an international environment and courses designed to meet the demands of the global job market.
Programs Offered: Master in Management with Marketing concentration.
Fees: Around €36,000 for the Master in Management program.
Intake: Autumn (September).
Ranking: Highly respected in Germany, especially for finance and management programs, but also offers strong marketing coursework.
Programs Offered: Bachelor in International Business Administration and Master in Management, both with marketing electives, and an MBA program.
Fees: Master in Management and MBA programs can cost around €25,000 - €39,000.
Intake: Master’s and MBA programs have multiple intakes; check the institution's website for details.
Ranking: WHU is renowned for its high academic standards and international focus, with a strong alumni network.
Programs Offered: Master's in Management with a track in Marketing, Full-time MBA with marketing electives.
Fees: Master's in Management program costs about €29,500; MBA fees are around €43,500.
Intake: September for Master's programs; January for the MBA.
Ranking: ESMT Berlin is recognized for its innovation, technology management, and sustainability, offering a modern approach to marketing education.
Bachelor’s programs typically require a high school diploma, language proficiency (TOEFL/IELTS for English programs, TestDaF or DSH for German-taught programs), and sometimes specific grades or entrance examinations.
Master’s programs require a relevant undergraduate degree, professional experience (especially for MBA programs), GMAT/GRE scores in some cases, and language proficiency.
Public Universities in Germany
Top 450+ Universities in Germany
Focus: Undergraduate programs provide a comprehensive foundation in marketing principles, market research, digital marketing, and consumer behavior.
Duration: Typically 3 to 3.5 years.
Language: While many programs are offered in German, there is an increasing number of English-taught programs to accommodate international students.
Examples:
Bachelor of Science in International Business with a focus on Marketing at Hochschule für Wirtschaft und Recht Berlin.
B.Sc. in Business Administration with Marketing Electives at Frankfurt School of Finance & Management.
Focus: These programs offer advanced knowledge in strategic marketing, brand management, marketing analytics, and digital marketing strategies. They are suitable for students looking to specialize further in the marketing field or aiming for leadership roles.
Duration: 1 to 2 years.
Language: Many master’s programs are offered in English, catering to the international student body.
Examples:
M.Sc. in Marketing Management at WHU – Otto Beisheim School of Management.
Master in Strategic Marketing at Berlin School of Business and Innovation (BSBI).
Focus: MBA programs with a marketing concentration are designed for professionals seeking to enhance their strategic thinking and leadership skills in marketing within a global business context.
Duration: 1 to 2 years, with part-time and executive options available for working professionals.
Language: Primarily offered in English.
Examples:
MBA with a focus on Marketing at Mannheim Business School.
Full-time MBA with Marketing Electives at ESMT Berlin.
Focus: Short-term courses and certifications focus on specific areas like digital marketing, social media marketing, content marketing, and marketing analytics. These are ideal for professionals looking to update their skills or gain expertise in a niche area.
Duration: From a few days to several months.
Language: Mostly offered in English to cater to a broader audience.
Examples: online platforms like Coursera and edX collaborate with German institutions to offer specialized courses. Additionally, institutes like the Digital Marketing Institute offer professional certifications.
For Bachelor’s and Master’s programs, international students need to provide academic transcripts, language proficiency certificates (TOEFL/IELTS for English; TestDaF or DSH for German), letters of recommendation, and a statement of purpose. MBA applicants may also need to submit GMAT/GRE scores and have professional work experience.
Short courses and professional certifications may have more flexible entry requirements, often focusing on the applicant's professional background and interest in the subject.
Best Courses in Germany for International Students
Offered by universities of applied sciences (Fachhochschulen), private colleges, and adult education centers (Volkshochschulen).
Focus on specific areas of marketing, such as digital marketing, brand management, or marketing analytics.
Designed for working professionals with some experience in the field or a related area.
Provided by both German institutions and international online education platforms.
Cover a wide range of topics, from traditional marketing strategies to the latest trends in digital marketing.
Flexible study options allow for completion alongside professional commitments.
Many business schools in Germany offer executive education programs or MBA degrees with a concentration in marketing.
Aimed at professionals with significant work experience looking to move into leadership roles within marketing.
Duration: Can vary from a few months to over a year, depending on the program's intensity and scope.
Language of Instruction: While many programs are offered in German, there's an increasing number of courses taught in English to accommodate the growing international student and professional population.
Admission Requirements: Generally requires a Bachelor's degree or equivalent, along with professional experience for more advanced programs. Language proficiency in the medium of instruction is also necessary.
Frankfurt School of Finance & Management: Offers various executive education programs in marketing.
Berlin School of Business and Innovation (BSBI): Provides specialized postgraduate diplomas, including areas related to marketing.
Digital Marketing Institute: Offers certification programs that can be taken in Germany through partnered institutions or online.
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Bachelor of Arts (B.A.) in Marketing: Focuses on the creative and strategic aspects of marketing, including branding, advertising, and communications.
Bachelor of Science (B.Sc.) in Marketing: Emphasizes the analytical and quantitative aspects of marketing, such as market research, data analytics, and digital marketing technologies.
Bachelor of Business Administration (BBA) with a concentration in Marketing: Offers a broader business education with a focus on marketing principles and practices.
While many undergraduate programs in Germany are taught in German, there is an increasing number of programs offered in English to cater to international students. Nonetheless, gaining some proficiency in German can be beneficial for daily life and internships.
High School Diploma: Equivalent to the German Abitur, recognized by the German education system.
Language Proficiency:
For German-taught programs: TestDaF, DSH, or similar German language proficiency tests.
For English-taught programs: TOEFL, IELTS, or equivalent English language proficiency tests.
Entrance Examination: Some universities may require passing an entrance exam or attending a preparatory course (Studienkolleg) if your high school diploma is not considered equivalent to the Abitur.
Application Documents: Typically include your high school transcripts, language proficiency certificates, a personal statement, and letters of recommendation.
Direct Application: To the university via their application portal or through the Uni-Assist platform, which processes applications for international students to German universities.
Timing: Check the university’s application deadlines carefully. For winter semester starts (October), applications are usually due between April and July. For summer semester starts (April), deadlines can range from October to January.
Public Universities: Generally, do not charge tuition fees for EU/EEA students, and this often extends to international students, although a semester contribution fee is required. However, some states may charge tuition fees for non-EU students.
Private Universities and Business Schools: Charge tuition fees that can range widely depending on the institution and program. Scholarships and financial aid may be available.
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Marketing Courses in Germany for Bachelors and Masters Students
Master of Science (M.Sc.) in Marketing: Focuses on analytical and research-oriented aspects of marketing, suitable for students interested in data-driven marketing strategies, consumer analytics, and digital marketing technologies.
Master of Arts (M.A.) in Marketing: Tends to emphasize the creative, strategic, and behavioral aspects of marketing, covering topics like brand management, advertising, and consumer psychology.
Master of Business Administration (MBA) with a Marketing Concentration: Designed for professionals with some work experience, offering broader business knowledge with a focus on advanced marketing strategies and leadership skills.
An increasing number of Master’s programs in Marketing are offered in English to attract international students. However, German-taught programs are also available and can provide deeper integration into the German business environment.
Learning German is beneficial for daily life in Germany and increases job opportunities after graduation.
Bachelor’s Degree: An undergraduate degree in marketing, business, or a related field.
Language Proficiency:
For English-taught programs: TOEFL or IELTS scores.
For German-taught programs: TestDaF, DSH, or equivalent German language proficiency tests.
GMAT/GRE Scores: Some programs may require GMAT or GRE scores, especially competitive MBA programs.
Work Experience: Particularly for MBA programs, relevant work experience is often a prerequisite.
Additional Documents: Motivation letter, CV, academic transcripts, and letters of recommendation.
Applications are typically submitted directly to the university or through the Uni-Assist platform. It’s crucial to check each program's specific requirements and deadlines.
For winter semester intake, applications usually close around May or June. Some programs also offer a summer semester intake with deadlines around November or December.
Public Universities: Generally charge no tuition fees for EU/EEA students, and often this extends to international students, although a semester fee is required for enrollment, student services, and a semester transport pass. Some federal states may charge tuition fees for non-EU students.
Private Universities: Tuition fees can vary widely, ranging from a few thousand to over 20,000 euros per year. Financial aid, scholarships, or early-bird discounts may be available.
Duration: Typically, a PhD in Germany can take anywhere from 3 to 5 years to complete, depending on the research project, the student's pace, and the specific requirements of the program.
Language: While many PhD programs, especially in the sciences and engineering, may offer the opportunity to write your dissertation in English, proficiency in German can be a significant advantage, both for living in Germany and for conducting research that involves German markets or consumers.
Structure: PhD studies in Germany can be structured (involving coursework and a structured program alongside the dissertation) or individual (where the focus is primarily on the research project under the supervision of a professor).
Master’s Degree: You must have a relevant Master’s degree or equivalent in marketing or a closely related field.
Research Proposal: Applicants are typically required to submit a detailed research proposal outlining the intended area of study, research questions, and methodology.
Supervisor Agreement: Securing a commitment from a faculty member who agrees to supervise your dissertation is crucial and often a prerequisite for formal admission.
Language Proficiency: For programs or research projects requiring German, proof of proficiency (TestDaF, DSH) will be necessary. For English, TOEFL or IELTS scores may be required.
Research Institutes and Universities: Germany is home to numerous research institutions and universities renowned for marketing and business studies, such as the University of Mannheim, WHU – Otto Beisheim School of Management, and the Technical University of Munich.
DAAD: The German Academic Exchange Service (DAAD) is an excellent resource for finding PhD programs and funding opportunities.
Direct Contact: Identifying and directly contacting potential supervisors whose research interests align with yours can be a successful strategy.
Research Positions: Many PhD candidates fund their studies through research positions, either within projects at their university or external research institutions, which often cover living expenses and tuition fees.
Scholarships: organizations, including DAAD, offer scholarships to international PhD candidates. Universities also offer scholarships and financial support for doctoral students.
Stipends: Some PhD programs offer stipends, which provide a monthly allowance to cover living expenses.
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High School Diploma: International applicants must have a secondary school leaving certificate equivalent to the German Abitur. The Anabin database can help determine if your qualifications meet the standard.
Language Proficiency:
German-taught programs: Proof of German language proficiency, typically through tests like TestDaF, DSH, or Goethe-Institut certificates.
English-taught programs: Proof of English proficiency, usually through TOEFL or IELTS scores.
Entrance Examination/Test Scores: Some universities may require SAT/ACT scores or specific entrance exams.
Motivation Letter: Many programs require a letter of motivation explaining your interest in the course and your career aspirations.
Bachelor's Degree: A relevant undergraduate degree (e.g., in marketing, business, or a closely related field) from an accredited university.
Academic Transcripts: Complete transcripts showing coursework and grades.
Language Proficiency:
German-taught programs: Sufficient proficiency in German.
English-taught programs: Adequate proficiency in English, demonstrated by TOEFL or IELTS scores, depending on the program's requirements.
GMAT/GRE Scores: Some institutions may require these scores, especially for business-related programs.
Relevant Work Experience: While not always mandatory, some Master's programs, particularly MBAs with a marketing focus, value professional experience in the field.
Letters of Recommendation: Usually from academic instructors or professional supervisors.
Personal Statement/Motivation Letter: Outlining your reasons for choosing the program, your career goals, and how the program fits into your professional aspirations.
Master's Degree: A Master’s degree in marketing, business administration, or a related field, with a strong academic record.
Research Proposal: A proposal that outlines your research interests, potential research questions, and the methodological approach, showing the feasibility of your research project.
Supervisor Acceptance: Before applying, you often need to find a faculty member willing to supervise your research.
Language Proficiency: Depending on the program, proof of proficiency in either German or English is required.
Academic CV: Highlighting your educational background, research experience, publications (if any), and any relevant work experience.
Letters of Recommendation: From academics familiar with your work and potential for research.
Short Courses in Germany for International Students
Starts: Late September or early October.
Application Deadlines:
For international students, deadlines can range from early April to July 15th.
Some universities might extend their deadline to August 15th, but this is less common.
Note: The Winter Semester is the primary intake for most universities, offering the widest range of courses and programs.
Starts: Mid-April.
Application Deadlines:
Typically from early December to January 15th for international students.
Some programs may have later deadlines, but early application is advisable.
Master’s Programs: These often have earlier deadlines, especially for competitive courses or those requiring additional steps like interviews or submission of GMAT/GRE scores.
Bachelor’s Programs: Might have slightly more flexible deadlines, but adhering to the earliest possible application is beneficial.
PhD Programs: Deadlines can vary significantly since admissions may depend more on the availability of a supervisor than fixed intake dates. It’s essential to initiate contact with potential supervisors well in advance of your intended start date.
Tuition Fees: Most public universities in Germany do not charge tuition fees for EU/EEA students, including those enrolled in marketing courses. This often extends to non-EU/EEA students as well, particularly for consecutive (directly following a Bachelor’s degree in the same field) Master’s programs. However, some states like Baden-Württemberg may charge tuition fees for non-EU/EEA students, typically around €1,500 per semester.
Semester Contribution: All students are required to pay a semester contribution, which covers student services, a semester ticket for public transportation, and administrative costs. This fee varies by university but generally ranges from €100 to €350 per semester.
Tuition Fees: Private universities and business schools in Germany typically charge tuition fees for their marketing programs. The fees can range widely:
Bachelor's Programs: From €3,000 to €20,000 per year.
Master's Programs: From €10,000 to €30,000 per year, with MBA programs possibly exceeding this range due to their specialized nature and target professional audience.
These institutions might offer scholarships, flexible payment plans, or early-bird discounts to help offset costs.
Living Expenses: Regardless of tuition fees, students need to budget for living expenses, including accommodation, food, health insurance, and personal expenses. On average, students can expect to spend between €850 and €1,200 per month, depending on the city.
Health Insurance: Health insurance is mandatory in Germany. Students under 30 can typically join the public health insurance scheme at a reduced student rate of about €110 per month. Private health insurance options may vary in cost.
Books and Supplies: While often minimal, these can add an additional cost of up to €300 per semester.
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