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BBA in Digital Marketing

Course Level: Bachelor’s
Course Duration: 4 Years
Course Language: English
Required Degree Class 12th

About University

About Curtin University Dubai, UAE


History

  • Foundation: Curtin University was originally established in 1966 as the Western Australian Institute of Technology (WAIT). It became Curtin University of Technology in 1986 and later simply Curtin University.

  • Dubai Campus: Curtin University Dubai was established in 2017, expanding Curtin's global footprint and providing high-quality Australian education to students in the UAE and the surrounding region.

  • Accreditation: The Dubai campus is fully licensed by the Knowledge and Human Development Authority (KHDA) in Dubai, ensuring that its programs meet local and international standards.

Overview

  • Location: Curtin University Dubai is located in Dubai International Academic City (DIAC), a hub for international universities and colleges.

  • Programs Offered: The campus offers a range of undergraduate and postgraduate programs in fields such as business, engineering, IT, media, and health sciences.

  • Global Recognition: Curtin University is consistently ranked in the top 1% of universities worldwide by the Academic Ranking of World Universities (ARWU).

  • Teaching Excellence: The university emphasizes practical, industry-focused education, ensuring that students are prepared for the workforce upon graduation.

Research & Innovation

  • Research Focus: Curtin University Dubai engages in research that addresses regional and global challenges. Key areas include engineering, technology, business innovation, and health sciences.

  • Innovation Hubs: The campus is part of Curtin’s global network, which includes research hubs and centers of excellence. These hubs facilitate collaboration on cutting-edge research projects.

  • Industry Partnerships: Strong partnerships with local and international industries provide opportunities for collaborative research, internships, and real-world problem-solving.

  • Student Involvement: Students are encouraged to participate in research projects, gaining valuable experience and contributing to the advancement of knowledge in their fields.

  • Research Output: The Dubai campus contributes to Curtin University’s extensive research output, with publications in top-tier journals and participation in international conferences.

Campus Features

  • Modern Facilities: The Dubai campus is equipped with state-of-the-art facilities, including advanced labs, modern classrooms, and dedicated study spaces.

  • Library and Resources: Access to Curtin’s comprehensive digital library and research databases.

  • Technology Integration: Emphasis on integrating the latest technology into teaching and learning processes.

  • Student Support Services: A range of support services including academic advising, career counseling, and mental health resources.

Vision and Goals

  • Global Engagement: Strengthen Curtin’s global presence by providing high-quality education and research opportunities in the UAE.

  • Innovative Education: Continuously innovate in teaching methods to provide a cutting-edge education that meets industry needs.

  • Community Impact: Contribute to the development of the UAE through research, knowledge transfer, and community engagement.

  • Sustainability: Promote sustainable practices and research initiatives that align with global sustainability goals.
     

Universities in UAE

Course Programs At Curtin University Dubai, UAE


Undergraduate Programs

Business and Management

  1. Bachelor of Commerce

    • Accounting

    • Finance

    • Marketing

    • Human Resource Management

    • International Business

Engineering and IT

  1. Bachelor of Engineering (Honours)

    • Electrical Engineering

    • Mechanical Engineering

    • Civil and Construction Engineering

  2. Bachelor of Science

    • Information Technology

Media and Arts

  1. Bachelor of Arts

    • Mass Communication (Journalism, Digital Media, and Public Relations)

Health Sciences

  1. Bachelor of Science

    • Psychology

Postgraduate Programs

Business and Management

  1. Master of Business Administration (MBA)

  2. Master of International Business

Education

  1. Master of Education
     

Study in UAE


Bachelor Course Programs At Curtin University Dubai, UAE
 

Course Program Name

Duration of the Course

Tuition Fees Per Year (USD)

Bachelor of Commerce

3-4 years

$17,000

- Accounting

 

 

- Finance

 

 

- Marketing

 

 

- Human Resource Management

 

 

- International Business

 

 

Bachelor of Engineering (Honours)

4 years

$19,000

- Electrical Engineering

 

 

- Mechanical Engineering

 

 

- Civil and Construction Engineering

 

 

Bachelor of Science

3-4 years

$17,000

- Information Technology

 

 

Bachelor of Arts

3-4 years

$17,000

- Mass Communication

 

 

Bachelor of Science

3-4 years

$17,000

- Psychology

 

 

 

MJ (Master of Journalism) in UAE


Masters Course Programs At Curtin University Dubai, UAE
 

Course Program Name

Duration of the Course

Tuition Fees Per Year (USD)

Master of Business Administration (MBA)

1-2 years

$20,000

Master of International Business

1-2 years

$20,000

Master of Education

1-2 years

$20,000


Phd/Doctorate Course Programs At Curtin University Dubai, UAE
 

Course Program Name

Duration of the Course

Tuition Fees Per Year (USD)

PhD in Business and Management

3-4 years

$22,000

PhD in Engineering

3-4 years

$22,000

PhD in Information Technology

3-4 years

$22,000

PhD in Mass Communication

3-4 years

$22,000

PhD in Psychology

3-4 years

$22,000


Curtin University Dubai, UAE For International Students


Academic Excellence

  1. World-Class Education: Curtin University is renowned for its high-quality education, ranked among the top 1% of universities worldwide. The Dubai campus upholds these standards, providing a rigorous academic curriculum.

  2. Accredited Programs: All courses are accredited by the UAE Ministry of Education, ensuring that degrees are recognized globally.

  3. Experienced Faculty: The university boasts a diverse and experienced faculty, bringing global perspectives and industry insights into the classroom.

  4. State-of-the-Art Facilities: Students have access to modern laboratories, libraries, and learning spaces equipped with the latest technology to support their academic pursuits.

International Environment

  1. Diverse Student Body: Curtin Dubai attracts students from over 40 countries, fostering a multicultural environment where diverse perspectives are valued and celebrated.

  2. Global Network: As part of the Curtin University global network, students have opportunities for international exchanges and collaborations.

  3. English Language Support: For non-native English speakers, the university provides language support to help students succeed in their studies.

Student Life and Extracurricular Activities

  1. Clubs and Societies: There are numerous student-run clubs and societies catering to a wide range of interests, from academic and professional groups to cultural and recreational clubs.

  2. Sports and Recreation: The university encourages a healthy lifestyle with various sports teams and fitness facilities available for student use.

  3. Student Leadership: Opportunities for leadership development through the student council and other student-led initiatives.

  4. Events and Activities: Regularly organized events, workshops, and seminars that provide learning opportunities beyond the classroom and foster a sense of community.

Cultural Experience

  1. Cultural Diversity: Dubai is a melting pot of cultures, and studying at Curtin University Dubai offers students the chance to interact with people from various cultural backgrounds, enhancing their global awareness and cultural sensitivity.

  2. Local Culture: Students can immerse themselves in the rich heritage of the UAE, exploring traditional markets, festivals, and historical sites.

  3. International Cuisine: Dubai’s food scene is incredibly diverse, offering cuisines from around the world, allowing students to experience a wide range of culinary delights.

  4. Safety and Welcoming Environment: Dubai is known for its safety and hospitality, making it a comfortable and welcoming place for international students to live and study.

Additional Support for International Students

  1. Visa and Immigration Assistance: The university provides comprehensive support for international students in obtaining and renewing visas.

  2. Accommodation Services: Assistance with finding suitable housing, both on-campus and off-campus.

  3. Orientation Programs: Special orientation sessions designed to help international students settle in, make friends, and understand the local culture and academic expectations.

  4. Career Services: Dedicated career services to help students with internships, job placements, and career advice tailored to the needs of international students.
     

Admission Process Of Curtin University Dubai, UAE


Step 1: Choose Your Program

  1. Explore Programs: Visit the Curtin University Dubai website to review the undergraduate, postgraduate, and doctoral programs available. Consider the course details, duration, and tuition fees.

Step 2: Check Entry Requirements

  1. Academic Requirements: Ensure that you meet the academic prerequisites for your chosen program. This typically includes specific high school grades for undergraduate programs and relevant bachelor's degrees for postgraduate programs.

  2. English Language Proficiency: International students must demonstrate English language proficiency through tests such as IELTS, TOEFL, or equivalent.

Step 3: Prepare Your Documents

Gather the necessary documents required for your application, which generally include:

  1. Academic Transcripts: Certified copies of your previous academic records.

  2. English Proficiency Test Results: Official scores from IELTS, TOEFL, or other accepted tests.

  3. Personal Statement: A written statement outlining your motivation for applying, career goals, and how the program aligns with your aspirations.

  4. Letters of Recommendation: Usually required for postgraduate programs, these should be from academic or professional referees.

  5. Passport Copy: A copy of your valid passport.

Step 4: Apply Online

  1. Online Application Portal: Submit your application through the Curtin University Dubai online application portal.

  2. Application Fee: Pay any required application fees as specified on the application portal.

Step 5: Application Review

  1. Assessment: The admissions team will review your application and supporting documents.

  2. Interview: Some programs may require an interview, either in-person or online, as part of the admission process.

Step 6: Receive Offer

  1. Offer Letter: If your application is successful, you will receive an offer letter detailing the terms and conditions of your admission.

  2. Acceptance: To accept the offer, you will need to sign the acceptance form and pay a deposit as outlined in the offer letter.

Step 7: Visa Application

  1. Student Visa: International students will need to apply for a student visa. Curtin University Dubai provides assistance with the visa application process.

  2. Visa Documents: Prepare necessary documents including your offer letter, proof of payment, passport, and any other required documents.

Step 8: Accommodation

  1. Housing: Explore on-campus or off-campus accommodation options. Curtin University Dubai offers support in finding suitable housing.

Step 9: Pre-Departure

  1. Orientation: Attend pre-departure orientations provided by the university to prepare for your move to Dubai.

  2. Travel Arrangements: Book your flight and make necessary travel arrangements.

Step 10: Arrival and Orientation

  1. Arrival in Dubai: Arrive in Dubai ahead of your course start date.

  2. University Orientation: Attend the orientation program to familiarize yourself with the campus, meet faculty and fellow students, and understand the university's resources and support services.
     

Intake And Eligibility Of Curtin University Dubai, UAE


Intakes

  1. Undergraduate Programs

    • Major Intakes: September and February

    • Mid-Year Intake: July

  2. Postgraduate Programs

    • Major Intakes: September and February

    • Mid-Year Intake: July

Eligibility Criteria

Undergraduate Programs

  1. Academic Requirements

    • High School Completion: Successful completion of a high school diploma or equivalent.

    • Minimum Grades: Varies by program but generally requires a minimum average in final year subjects. For example, a minimum score of 70% or equivalent in relevant subjects.

  2. English Language Proficiency

    • IELTS: Overall band score of 6.5 with no band less than 6.0.

    • TOEFL: Minimum score of 79 with a minimum of 21 in writing.

    • PTE Academic: Overall score of 58 with no band less than 50.

    • Alternative Proof: Completion of previous education in English or other accepted qualifications.

  3. Additional Requirements

    • Some programs may require specific prerequisites or additional documentation (e.g., portfolio for art programs, interview for certain courses).

Postgraduate Programs

  1. Academic Requirements

    • Bachelor’s Degree: A recognized bachelor’s degree in a related field with a good academic standing.

    • Minimum GPA: Generally, a minimum GPA of 2.5 out of 4.0 or equivalent, but it varies by program.

  2. English Language Proficiency

    • IELTS: Overall band score of 6.5 with no band less than 6.0.

    • TOEFL: Minimum score of 79 with a minimum of 21 in writing.

    • PTE Academic: Overall score of 58 with no band less than 50.

    • Alternative Proof: Completion of previous education in English or other accepted qualifications.

  3. Work Experience

    • Some programs, especially MBA and other professional degrees, may require relevant work experience (typically 2-3 years).

  4. Additional Requirements

    • Letters of recommendation, statement of purpose, and in some cases, an interview or additional tests (e.g., GMAT for MBA).
       

Ranking & Rating of Curtin University Dubai, UAE
 

Ranking Agency

Global Rank

QS World University Rankings

Top 1% Worldwide


Scholarship Available At Curtin University Dubai, UAE
 

Scholarship Name

Eligibility Criteria

Benefits

Merit Scholarship

High academic achievers (minimum GPA requirement)

Up to 50% tuition fee waiver

Alumni Scholarship

For immediate family members of Curtin University alumni

25% tuition fee waiver

Sporting Achievement Scholarship

Demonstrated excellence in sports at a national or international level

Up to 50% tuition fee waiver

Industry Partner Scholarship

Employees or dependents of partner organizations (as identified by Curtin Dubai)

10-25% tuition fee waiver

Academic Excellence Scholarship

Top-performing students based on high school or undergraduate academic results

Up to 50% tuition fee waiver

Women in Engineering Scholarship

Female students enrolling in an Engineering program, based on academic merit and personal statement

Up to 50% tuition fee waiver

Financial Aid Scholarship

Students demonstrating financial need (based on financial documents and personal statement)

Up to 25% tuition fee waiver

Early Bird Scholarship

Students who apply and confirm their enrollment by a specific early deadline

10% tuition fee waiver


Curtin University Dubai, UAE Campus & Accommodation Facilities
 

Facility

Description

Cost (USD)

Campus Facilities

 

 

- Classrooms and Lecture Halls

State-of-the-art, fully equipped with modern teaching aids

Included in tuition fees

- Laboratories

Advanced labs for Engineering, IT, and Science programs

Included in tuition fees

- Library

Extensive collection of books, journals, and online resources

Included in tuition fees

- Computer Labs

High-speed internet and up-to-date software

Included in tuition fees

- Student Lounge

Relaxation and study spaces

Included in tuition fees

- Cafeteria

Variety of food options catering to different dietary needs

Pay-per-use

- Sports Facilities

Fitness center, sports courts, and recreational areas

Included in tuition fees

Accommodation Facilities

 

 

- On-Campus Housing

Limited availability, typically includes furnished rooms with shared facilities

$8,000 - $10,000 per year

- Off-Campus Housing Assistance

Support in finding suitable off-campus accommodation

Based on location and type

- Shared Apartments

Off-campus option, typically shared with other students, includes basic furnishings

$6,000 - $8,000 per year

- Private Apartments

Off-campus option, fully furnished, suitable for those seeking more privacy

$10,000 - $15,000 per year

- Homestay

Living with a local family, includes meals and utilities

$7,000 - $9,000 per year

Additional Services

 

 

- Airport Pickup

Pickup service for new international students arriving in Dubai

$50 - $100 one-time fee

- 24/7 Security

Ensuring student safety on campus and in university-managed accommodations

Included in accommodation fees

- Housekeeping Services

Regular cleaning services for on-campus and some off-campus accommodations

Included in accommodation fees

- Transportation Services

Shuttle services between campus and accommodation, as well as to key locations in the city

Often included in accommodation fees


Students Life At Curtin University Dubai, UAE


Academic Life

  1. Interactive Learning: Classes are designed to be interactive, with a focus on practical application and real-world problem-solving.

  2. State-of-the-Art Facilities: Access to modern laboratories, libraries, and study spaces.

  3. Support Services: Academic advising, tutoring, and mentoring programs to support student success.

  4. Industry Connections: Opportunities for internships and industry projects to gain practical experience.

Social and Cultural Activities

  1. Student Clubs and Societies: A wide range of student-run clubs and societies catering to various interests such as culture, arts, technology, and business.

  2. Events and Festivals: Regularly organized cultural festivals, international days, and social events to celebrate diversity and foster community spirit.

  3. Workshops and Seminars: Frequent workshops, guest lectures, and seminars by industry experts and professionals.

Recreational Activities

  1. Sports and Fitness: Access to sports facilities, fitness centers, and recreational areas. The university encourages participation in sports and offers various fitness programs.

  2. Outdoor Activities: Opportunities for outdoor activities such as desert safaris, beach outings, and city tours.

  3. Health and Wellness: Wellness programs, counseling services, and health workshops to promote overall well-being.

Student Services and Support

  1. Career Services: Assistance with resume writing, interview preparation, job placements, and career counseling.

  2. Counseling and Mental Health: Professional counseling services to support students' mental and emotional health.

  3. International Student Support: Dedicated support for international students, including visa assistance, orientation programs, and cultural adjustment resources.

  4. Accommodation Services: Help with finding suitable on-campus or off-campus accommodation and providing a safe living environment.

Campus Life

  1. Modern Infrastructure: The campus is equipped with modern classrooms, computer labs, and common areas for students to study and socialize.

  2. Dining Options: A variety of dining options on campus, catering to different dietary preferences and cultural tastes.

  3. Safety and Security: 24/7 security on campus to ensure a safe environment for all students.

  4. Transportation: Shuttle services to key locations in the city and assistance with local transportation needs.

Community Engagement

  1. Volunteer Opportunities: Programs and initiatives that encourage students to participate in community service and social responsibility projects.

  2. Networking Events: Regular networking events and alumni meetups to build professional connections and engage with the broader Curtin community.

  3. Entrepreneurship Support: Support for student entrepreneurs through workshops, mentorship programs, and startup incubators.

Cultural Experience

  1. Diverse Environment: A multicultural campus with students from over 40 countries, offering a rich cultural exchange experience.

  2. Local Culture: Opportunities to explore the local Emirati culture through university-organized events and excursions.

  3. International Cuisine: Access to a variety of international cuisines both on and off-campus, reflecting Dubai's cosmopolitan nature.
     

Placements In Curtin University Dubai, UAE


Placement Support and Services

Career Development Center

  • Career Counseling: Personalized career counseling sessions to help students identify their career goals and develop strategies to achieve them.

  • Resume and Cover Letter Workshops: Guidance on creating impactful resumes and cover letters tailored to specific job markets and industries.

  • Interview Preparation: Mock interviews and tips on how to effectively present oneself to potential employers.

  • Job Search Assistance: Support in searching for job opportunities, including access to job portals and employment resources.

Internship Opportunities

  • Industry Partnerships: Strong ties with various industries and companies in Dubai and beyond, providing students with internship opportunities that offer practical experience and industry exposure.

  • Internship Programs: Structured internship programs integrated into the curriculum, allowing students to gain hands-on experience while earning academic credit.

Networking Events

  • Career Fairs: Regular career fairs where students can meet potential employers, learn about different industries, and apply for jobs and internships.

  • Networking Events: Organized networking events, seminars, and guest lectures by industry professionals to help students build their professional network.

Industry Projects

  • Capstone Projects: Many programs include capstone projects where students work on real-world problems in collaboration with industry partners.

  • Consultancy Projects: Opportunities for students to engage in consultancy projects, providing practical solutions to business challenges faced by companies.

Employability Skills Training

  • Workshops and Seminars: Regular workshops and seminars focusing on developing soft skills such as communication, teamwork, leadership, and problem-solving.

  • Professional Development Courses: Short courses and certifications that enhance employability and provide additional credentials valued by employers.

Placement Statistics

Curtin University Dubai aims to provide students with a strong foundation for their careers. While specific placement statistics can vary year by year, the university generally reports high employability rates for its graduates. The following points highlight the overall placement performance:

  • High Employability Rate: A significant percentage of graduates find employment within six months of graduation, thanks to the robust support system and industry connections.

  • Global Opportunities: Graduates have found employment not only in the UAE but also in various countries around the world, leveraging the global reputation of Curtin University.

  • Diverse Industries: Alumni are employed across a wide range of industries, including finance, engineering, technology, marketing, media, and healthcare.

Key Employer Partners

Curtin University Dubai collaborates with a variety of local and international companies, ensuring that students have access to a broad spectrum of career opportunities. Some key employer partners include:

  • Emirates Group

  • Dubai Health Authority

  • PwC

  • Deloitte

  • Siemens

  • Microsoft

  • Dubai Silicon Oasis Authority

  • HSBC

  • Ernst & Young (EY)

  • Schneider Electric

Alumni Success Stories

The university takes pride in its alumni who have achieved significant success in their respective fields. Alumni are often invited back to share their experiences and mentor current students, creating a supportive and inspiring community.
 

Campus Location Of Curtin University Dubai, UAE
 

Location Details

Description

Campus Name

Curtin University Dubai

Location

Dubai International Academic City (DIAC)

Address

Block 10, 4th Floor, Dubai International Academic City, Dubai, UAE

Proximity to City

Approximately 20-25 minutes drive from the heart of Dubai

Transportation

Accessible by car, public transport (buses and metro), and university shuttle services

Nearby Facilities

Surrounded by other educational institutions, student accommodations, restaurants, and cafes

Key Landmarks

Near to Dubai Silicon Oasis, a technology park and business hub

Campus Features

Modern facilities, state-of-the-art classrooms, labs, library, sports facilities, and student lounges

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