Check out the Bachelors, Masters and PhD in Marketing Courses in Japan....
Feb 21, 2024 10:49:52
Programs Offered: Waseda offers a Master of Business Administration (MBA) with a focus on marketing through its Waseda Business School.
Fees: Approximately 1,500,000 JPY per year.
Intake: September.
Ranking: Consistently ranked among the top universities in Japan.
Programs Offered: Keio provides marketing courses within its MBA program at the Keio Business School.
Fees: Around 1,400,000 JPY per year.
Intake: September.
Ranking: Highly regarded, often ranked within the top universities in Japan.
Programs Offered: Offers a specialized Master’s program in International Corporate Strategy, which includes marketing strategy courses, at the Hitotsubashi ICS.
Fees: Approximately 800,000 JPY per year.
Intake: September.
Ranking: Known for its strong focus on commerce and management, ranked among the leading institutions in Japan.
Programs Offered: IUJ offers an MBA program with electives in marketing.
Fees: About 2,400,000 JPY for the entire MBA program.
Intake: September.
Ranking: Recognized for its international diversity and focus on global business education.
Programs Offered: The Global MBA program at Doshisha includes marketing as a key area of study.
Fees: Around 1,400,000 JPY per year.
Intake: September.
Ranking: Doshisha is well-regarded for its comprehensive approach to business education.
Bachelor’s Degree: Required for admission into MBA or specialized master’s programs.
Language Proficiency: Programs taught in English require proficiency through tests like TOEFL or IELTS. For Japanese-taught programs, JLPT N1 or N2 is often required.
GMAT/GRE: Some programs may require GMAT or GRE scores.
Application Materials: Typically include academic transcripts, letters of recommendation, a statement of purpose, CV/resume, and sometimes a personal interview.
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Undergraduate Degrees (BBA in Marketing, BA in Business with a Marketing focus)
Duration: Typically 4 years
Focus: Foundation in business principles with a concentration in marketing strategies, consumer behavior, digital marketing, etc.
Graduate Degrees (MBA with Marketing specialization, Master’s in Marketing)
Duration: Generally 1-2 years
Focus: Advanced concepts in marketing management, international marketing, brand management, marketing analytics, and more.
Certificate and Short Courses
Duration: (from a few weeks to several months)
Focus: Specialized areas within marketing such as digital marketing, SEO, social media marketing, etc.
English-taught Programs: Many universities offer marketing courses in English, especially at the graduate level. TOEFL or IELTS scores are usually required to prove English proficiency.
Japanese-taught Programs: For programs conducted in Japanese, proficiency in the language is necessary. The Japanese-Language Proficiency Test (JLPT) N2 or N1 level is often a requirement.
Undergraduate Programs: Completion of high school education equivalent to the Japanese K-12 system, language proficiency scores, and sometimes entrance examination scores.
Graduate Programs: A bachelor's degree in a relevant field, language proficiency scores (TOEFL/IELTS for English or JLPT for Japanese), GMAT/GRE scores for some MBA programs, and other materials such as a statement of purpose, CV/resume, and letters of recommendation.
1. Waseda University: Offers an English-taught MBA program with marketing electives.
2. Keio University: Provides an MBA with a focus on marketing through its globally recognized business school.
3. Hitotsubashi University: Known for its strong focus on commerce and management, including marketing.
4. International University of Japan (IUJ): Offers an MBA program with courses in international marketing.
5. Doshisha University: The Global MBA program includes marketing as a key area of study.
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1. Focus: These institutions might offer diploma or certificate programs related to marketing, such as digital marketing, marketing management, international marketing, or business communication. These programs are designed to provide practical skills and training for immediate entry into the workforce or to enhance current professional skills.
2. Duration: Diploma and certificate programs typically range from one to two years.
3. Language of Instruction: Most programs are offered in Japanese, requiring proficiency in the language. English-taught programs are less common but may be available in institutions with a strong international focus.
1. Continuing Education: Some universities offer non-degree programs or professional development courses in marketing through their extension schools or continuing education departments. These might include short courses, workshops, or certificate programs in specialized areas of marketing.
2. International Programs: Universities with a strong international orientation might offer English-taught programs or courses in marketing, aimed at providing global perspectives on marketing strategies and practices.
Educational Background: Completion of high school education is typically required for admission into diploma programs. For more advanced certificates or professional development courses, a bachelor’s degree in a related field might be necessary.
Language Proficiency: For Japanese-taught programs, a certain level of Japanese proficiency is usually required, often demonstrated through JLPT scores. For English-taught programs, proof of English proficiency such as TOEFL or IELTS scores may be required.
Additional Requirements: Depending on the program, additional requirements may include letters of recommendation, a statement of purpose, and interviews.
1. Research: Identify programs that align with your career goals and meet your language proficiency.
2. Prepare Application Materials: Gather necessary documents, including academic transcripts, proof of language proficiency, and any other required materials.
3. Apply: Submit your application according to the institution's guidelines, paying close attention to deadlines and specific submission requirements.
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Waseda University:
Offers a Bachelor’s program through the School of Commerce, where students can specialize in marketing among other business disciplines.
Language: Programs available in both English and Japanese.
Fees: Approximately 1,400,000 JPY per year.
Keio University:
The Faculty of Business and Commerce provides courses that cover various aspects of marketing within its undergraduate programs.
Language: Primarily in Japanese, but some courses are offered in English.
Fees: Around 1,500,000 JPY per year.
Sophia University:
Offers a Bachelor's degree in Global Studies where students can take courses in marketing, digital media, and communications.
Language: English.
Fees: About 1,200,000 JPY per year.
Rikkyo University:
The College of Business offers a comprehensive program with marketing courses as part of its curriculum.
Language: Japanese, with some courses in English.
Fees: Approximately 1,300,000 JPY per year.
Doshisha University:
The Faculty of Commerce provides education in marketing and other business-related fields, with opportunities to study various marketing strategies and practices.
Language: Japanese and English tracks available.
Fees: Around 1,400,000 JPY per year.
Educational Background: Completion of high school education equivalent to the Japanese K-12 system.
Language Proficiency:
For English-taught programs: TOEFL, IELTS, or equivalent test scores.
For Japanese-taught programs: Japanese Language Proficiency Test (JLPT) N1 or N2 level.
Entrance Examinations: Many universities require passing university-specific entrance exams. For international students, this might include the Examination for Japanese University Admission for International Students (EJU).
Application Materials: High school transcripts, proof of language proficiency, letters of recommendation, and a personal statement or essay.
Japanese Government (MEXT) Scholarships: Covers tuition fees, living expenses, and provides a monthly allowance.
JASSO Scholarships: For short-term exchange or full-degree international students.
University-Specific Scholarships: Many universities offer scholarships for international students, which can cover a portion of the tuition fees or provide a stipend.
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Waseda University
Program: Offers a Master of Business Administration (MBA) with marketing electives through Waseda Business School.
Language: Programs available in English.
Fees: Approximately 1,500,000 JPY per year.
Keio University
Program: Provides an MBA program with marketing courses at Keio Business School.
Language: Primarily in English for international students.
Fees: Around 1,400,000 JPY per year.
Hitotsubashi University
Program: Offers a Master’s degree in Commerce and Management with options to specialize in marketing through the Graduate School of Commerce and Management.
Language: Courses offered in both Japanese and English.
Fees: Approximately 800,000 JPY per year.
International University of Japan (IUJ)
Program: Offers an MBA with a focus on marketing, emphasizing global business strategies.
Language: English.
Fees: About 2,400,000 JPY for the entire MBA program.
Doshisha University
Program: The Global MBA program includes comprehensive marketing courses, with a focus on global market strategies.
Language: English.
Fees: Around 1,400,000 JPY per year.
Educational Background: A bachelor's degree from an accredited institution is required, preferably in a related field such as business, marketing, or communications.
Language Proficiency:
For English-taught programs: Proof of English proficiency through TOEFL or IELTS scores is necessary.
For Japanese-taught programs: Proficiency in Japanese, often evidenced by JLPT scores (typically N1 or N2), is required.
GMAT/GRE Scores: Some programs may require GMAT or GRE scores, especially for MBA programs focusing on marketing.
Application Materials: This typically includes academic transcripts, letters of recommendation, a statement of purpose detailing your interest in marketing, and a CV or resume. Some programs may also require a written essay or research proposal.
Japanese Government (MEXT) Scholarships: Offers comprehensive coverage, including tuition fees, living expenses, and a monthly stipend.
JASSO Scholarships: Available for international students pursuing graduate studies in Japan.
University-Specific Scholarships: Many universities offer their scholarships based on academic excellence, research potential, or financial need.
PhD programs in marketing in Japan typically focus on producing original research that contributes to the field of marketing. These programs may cover various areas, including but not limited to:
Consumer Behavior
Digital Marketing and Social Media Strategies
Brand Management
International Marketing
Marketing Analytics
The duration of a PhD program in marketing can vary but generally ranges from 3 to 5 years, encompassing coursework, comprehensive exams, and dissertation research.
While many PhD programs in the sciences and engineering might be offered in English, marketing PhD programs may predominantly be in Japanese. However, there are increasing opportunities for English-speaking students, especially in institutions with a strong focus on internationalization.
1. Waseda University: Known for its strong business school, Waseda offers research opportunities in marketing within its doctoral programs.
2. Keio University: Another prestigious institution with a reputable business school, offering doctoral research opportunities in various marketing disciplines.
3. Hitotsubashi University: Specializes in commerce and management and is a great place for doctoral studies in marketing, with a focus on both theoretical and applied research.
4. Kobe University: Offers PhD programs through its Graduate School of Business Administration, where students can pursue marketing research.
Academic Background: A Master’s degree in marketing, business, or a closely related field is usually required.
Research Proposal: Applicants must submit a detailed research proposal outlining their intended study area, research questions, and methodology.
Language Proficiency:
For English-taught programs: Proof of English proficiency through TOEFL or IELTS scores.
For Japanese-taught programs: Japanese language proficiency, often evidenced by JLPT scores (N1 level is typically expected).
Letters of Recommendation: Strong recommendations from academic advisors or professionals familiar with the applicant's previous research and academic work.
Interviews: Some programs may require interviews (which can often be conducted online) to assess the candidate's suitability for the program.
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Educational Background: Completion of high school education equivalent to the Japanese K-12 system. International applicants must provide academic transcripts and potentially a high school diploma.
Language Proficiency:
Japanese-taught programs: Proficiency in Japanese is often necessary, typically demonstrated through the Japanese Language Proficiency Test (JLPT), with most programs requiring at least an N2 level.
English-taught programs: Proof of English proficiency through standardized tests like TOEFL or IELTS is required if English is not the applicant's first language.
Entrance Examinations: Many universities require passing an entrance examination, which may include both general and subject-specific tests. Some institutions also accept standardized tests like SAT or ACT scores.
Academic Background: A bachelor's degree in marketing, business, or a related field from an accredited institution.
Language Proficiency:
Japanese-taught programs: JLPT N2 or N1 for programs taught in Japanese.
English-taught programs: TOEFL or IELTS scores to demonstrate English proficiency.
GMAT/GRE Scores: Some programs, especially MBA programs with a marketing focus, may require GMAT or GRE scores.
Additional Requirements: Statement of purpose, CV/resume, academic transcripts, and letters of recommendation. Some programs might also require a portfolio of relevant work or a research proposal, especially for research-focused master's programs.
Academic Background: A master's degree in marketing, business, or a closely related discipline, with a strong academic record.
Language Proficiency:
Japanese-taught programs: High proficiency in Japanese (JLPT N1) is typically required.
English-taught programs: High proficiency in English, demonstrated through TOEFL or IELTS scores.
Research Proposal: A detailed research proposal is crucial for Ph.D. program applications, outlining the proposed area of study, research questions, methodology, and how the research contributes to the field of marketing.
Letters of Recommendation: Letters from academic advisors or professionals familiar with the applicant's master's degree work and research potential.
Interviews: Some programs may require interviews as part of the application process, either in person or via video conferencing.
Primary Intake: The April intake aligns with the start of the Japanese academic year and is the most common intake for universities in Japan, including for marketing courses.
Application Deadlines: Typically, applications for the spring intake need to be submitted between October and January of the preceding year. However, deadlines can vary significantly between institutions, and some may offer windows as early as the previous summer for international students.
Secondary Intake: A number of programs, particularly at the postgraduate level, may also offer a September or October intake. This intake is less common than the April intake but is becoming increasingly available to accommodate international students.
Application Deadlines: For the fall intake, the application period usually runs from April to July of the same year. Again, it's important to check specific deadlines for each program and university.
Public Universities: For national (public) universities, the annual tuition fee for undergraduate programs is relatively standardized across Japan, at approximately 535,800 JPY (about 4,000 USD) per year. There might be additional fees for specific programs or facilities.
Private Universities: Tuition fees at private universities can vary more widely than those at public institutions. On average, annual tuition fees for undergraduate marketing or business programs might range from about 800,000 JPY to 2,000,000 JPY (approximately 6,000 USD to 15,000 USD) or more.
Public Universities: The annual tuition fee for graduate programs in public universities is about 535,800 JPY (around 4,000 USD), similar to undergraduate programs. Specific marketing or business programs may have additional costs.
Private Universities: For master's and Ph.D. programs at private universities, annual tuition fees can start from around 1,000,000 JPY (approximately 7,500 USD) and can go much higher based on the program and institution.
Admission Fees: Students should also consider the one-time admission fee, which can range from 200,000 JPY to 300,000 JPY (approximately 1,500 USD to 2,250 USD).
Living Expenses: Living costs in Japan can vary significantly depending on the city and lifestyle. On average, students might need between 100,000 JPY to 150,000 JPY (approximately 750 USD to 1,125 USD) per month for accommodation, food, transportation, and personal expenses. Tokyo and other major cities are notably more expensive.
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