Marketing Courses in France for Bachelors and Masters Students

Check out the Marketing Courses Bachelors and Masters Courses in France....

Standyou Team
Standyou Team

Jan 10, 2024 12:17:35

Marketing Universities in France for International Students

1. HEC Paris

  • Programs: Offers a range of marketing programs including a Master's in Marketing.

  • Fees: Approximately €36,000 for the master's program.

  • Intake: Mainly in September.

  • Ranking: HEC Paris consistently ranks as one of the top business schools in Europe and globally.

2. INSEAD

  • Programs: Known for its MBA program, which includes comprehensive marketing modules.

  • Fees: The MBA program fees are around €89,000.

  • Intake: Multiple intakes (January and September).

  • Ranking: INSEAD is a globally top-ranked business school, particularly noted for its international focus.

3. ESSEC Business School

  • Programs: Offers a Master in Marketing Management and Digital in English.

  • Fees: Around €21,000 to €30,000 for the program.

  • Intake: September.

  • Ranking: ESSEC is recognized for its strong business and marketing programs.

4. Grenoble Ecole de Management

  • Programs: Provides an MSc in Marketing Management.

  • Fees: About €22,450 for the program.

  • Intake: September.

  • Ranking: Known for its innovation and sustainability focus in business education.

5. ESCP Business School

  • Programs: Offers a Master in Marketing & Creativity.

  • Fees: Approximately €20,000 per year.

  • Intake: January.

  • Ranking: ESCP has a strong reputation for its cross-cultural business programs.

General Information for International Students

  • Language of Instruction: Many marketing programs are offered in English to cater to international students.

  • Admission Requirements: Typically include a bachelor's degree, GMAT/GRE scores for some programs, TOEFL/IELTS for non-native English speakers, letters of recommendation, and a statement of purpose.

  • Application Deadlines: Generally, applications are accepted several months before the beginning of the academic year. Check individual programs for specific deadlines.

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Bachelor’s Programs in Marketing

  • Duration: Typically 3 to 4 years.

  • Curriculum: Foundational courses in marketing principles, consumer behavior, digital marketing, market research, communication strategies, and often business administration.

  • Language of Instruction: Mostly in French, but there are English-taught programs, especially in international business schools.

Master’s Programs in Marketing

  • Duration: Usually 1 to 2 years.

  • Specializations: Options may include digital marketing, international marketing, luxury brand management, marketing analytics, and more.

  • Curriculum: Advanced marketing concepts, strategic marketing, digital tools, analytics, and a capstone project or thesis. Many programs also offer internships.

  • Language of Instruction: Many programs are available in English to accommodate international students.

MBA with a Focus on Marketing

  • Duration: Generally 1 to 2 years.

  • Curriculum: Broad MBA curriculum with a focus or specialization in marketing. Topics might include global marketing strategies, leadership, marketing management, etc.

  • Language of Instruction: Predominantly English.

Short Courses and Diplomas

  • Focus: Specific areas like social media marketing, SEO, branding, or marketing analytics.

  • Duration: Vary from a few weeks to a year.

  • Offered By: universities and private institutions.

Admission Requirements

  • Bachelor’s Programs: High school diploma (12th standard), language proficiency (TOEFL/IELTS for English-taught programs), and sometimes entrance exams or interviews.

  • Master’s/MBA Programs: Bachelor's degree in a relevant field, professional experience (especially for MBA), GMAT/GRE scores (for some programs), language proficiency tests, letters of recommendation, and a statement of purpose.

Notable Institutions

  • HEC Paris: Known for its Master in Marketing.

  • ESSEC Business School: Offers specialized Master’s programs in marketing.

  • INSEAD: Globally renowned for its MBA program with marketing electives.

  • Grenoble Ecole de Management: Provides a well-regarded MSc in Marketing Management.

Career Prospects

Graduates can pursue careers in various sectors, including digital marketing, brand management, market research, advertising, public relations, and product management.

Considerations for Indian Students

  • Visa Requirements: A student visa is required for Indian students studying in France.

  • Cultural Adaptation: While language proficiency is crucial, understanding French culture is also beneficial for a holistic educational experience.

  • Financial Aspects: Apart from tuition fees, consider living expenses, health insurance, and travel costs. Scholarships and part-time work opportunities can help manage expenses.

Financial Considerations

  • Tuition Fees: Public universities generally have lower fees, while private business schools can be more expensive. Fees range widely depending on the institution and program.

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Diploma in Marketing in France

Program Structure

1. Duration: Diploma programs in Marketing typically range from 6 months to 2 years, depending on the program's intensity and focus.

2. Curriculum: Generally includes foundational courses in marketing principles, digital marketing, consumer behavior, branding, advertising, sales strategies, and market research. Many programs emphasize practical skills and may include projects, workshops, or internships.

3. Language of Instruction: While a majority of the programs are offered in French, there are also English-taught courses, especially designed for international students.

Admission Requirements

  1. Educational Background: High school diploma or equivalent. Some programs may require prior undergraduate study.

  2. Language Proficiency:

    • For French-taught programs: Proficiency in French, demonstrated through tests like TCF or DELF/DALF.

    • For English-taught programs: Proficiency in English, typically evidenced by TOEFL or IELTS scores.

  3. Work Experience: Some diploma programs, particularly those targeting professionals, may require or prefer candidates with some work experience in business or marketing.

Notable Institutions

  • INSEEC U.: Offers specialized marketing diploma courses.

  • Paris School of Business: Known for its short-term programs in various business disciplines, including marketing.

  • ESCP Business School: Provides executive and professional education in marketing and related fields.

Career Prospects

A diploma in Marketing can lead to various entry-level roles in marketing, sales, brand management, digital marketing, market research, or advertising. It can also enhance the skill sets of professionals seeking to advance or pivot their careers.

For International Students

  • Visa Requirements: Non-EU students will need to secure a student visa.

  • Cultural and Language Integration: While studying in France, gaining some proficiency in French can enrich the experience, even for those enrolled in English-taught programs.

  • Networking Opportunities: France’s business education offers ample networking opportunities, critical for career building in marketing.

Financial Considerations

  • Tuition Fees: Vary widely based on the institution and program. Private schools or specialized programs may have higher fees, which can range from a few thousand euros to more than €10,000.

  • Living Expenses: France, particularly Paris, can be expensive. Students should budget for accommodation, food, transportation, and personal expenses.

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Bachelors of Marketing in France

Program Structure

1. Duration: Typically, a Bachelor's program in Marketing lasts three years.

2. Curriculum: Includes foundational courses in marketing principles, consumer behavior, digital marketing, market research, advertising, sales management, and often elements of international marketing. Programs frequently integrate practical projects, case studies, and internships.

3. Language of Instruction: While most programs are taught in French, there are English-taught programs available, especially in business schools that cater to international students.

Admission Requirements

  1. Educational Background: High school diploma or equivalent, often with a focus on mathematics and social sciences.

  2. Language Proficiency:

    • For French-taught programs: Proficiency in French, typically demonstrated through tests like TCF, DELF, or DALF.

    • For English-taught programs: Proficiency in English, evidenced by TOEFL or IELTS scores.

  3. Additional Requirements: Some programs might require a personal statement, letters of recommendation, and possibly entrance exams.

Notable Institutions Offering Bachelor’s in Marketing

  • KEDGE Business School: Offers specialized marketing programs at its campuses.

  • NEOMA Business School: Known for its business programs, including marketing.

  • ESCP Business School: Provides a multi-campus experience across Europe with strong marketing education.

  • EDHEC Business School: Offers a comprehensive program with a focus on digital marketing.

Career Prospects

Graduates can pursue careers in various sectors, including digital marketing, brand management, market research, advertising, public relations, sales, and product management.

For International Students

  • Cultural and Language Integration: Basic French language skills can be beneficial for daily life and integration, even for those enrolled in English-taught programs.

  • Visa Requirements: Non-EU students will need to apply for a student visa.

  • Tuition Fees: Fees can vary. Public universities generally offer lower fees compared to private business schools.

Financial Aspects

  • Tuition Fees: For public institutions, fees are typically around €200 to €600 per year for EU students, with higher fees for non-EU students. Private institutions can charge significantly more.

  • Living Costs: France, especially in cities like Paris, can have high living costs. Budgeting for accommodation, food, transportation, and personal expenses is important.

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Masters of Marketing in France

Program Structure

1. Duration: Typically 1-2 years.

2. Curriculum: Advanced study in areas such as digital marketing, international marketing, consumer behavior, branding, strategic marketing, market research, and analytics. Many programs include practical projects, internships, and a thesis or capstone project.

3. Language of Instruction: Many programs are offered in English, especially in business schools, to cater to international students.

Admission Requirements

  1. Bachelor’s Degree: In marketing, business, or a related field.

  2. Academic Performance: Good grades and a strong academic background.

  3. Language Proficiency:

    • For English-taught programs: TOEFL or IELTS scores for non-native speakers.

    • For French-taught programs: Proficiency in French, demonstrated through tests like TCF, DELF, or DALF.

  4. GMAT or GRE Scores: Often required for more competitive programs.

  5. Work Experience: Some programs, particularly MBAs with a marketing focus, may prefer or require professional experience.

  6. Letters of Recommendation and Statement of Purpose: Essential for assessing the candidate’s aptitude and commitment to the field of marketing.

Notable Institutions Offering Master’s in Marketing

  • HEC Paris: Known globally for its Master in Marketing.

  • ESSEC Business School: Offers specialized Master’s programs with a focus on digital marketing.

  • INSEAD: Offers an MBA program with significant marketing coursework.

  • Grenoble Ecole de Management: Recognized for its MSc in Marketing Management.

  • ESCP Business School: Known for its cross-cultural and multi-campus approach, including marketing education.

Career Prospects

Graduates can pursue careers in roles such as marketing manager, brand strategist, digital marketing specialist, market analyst, or in sectors like advertising, public relations, and market research.

For International Students

  • Visa Requirements: Non-EU students need to apply for a student visa.

  • Cultural and Language Adaptation: For non-French speakers, some proficiency in French is beneficial for daily life, even in English-taught programs.

  • Networking Opportunities: France's business education landscape offers ample networking opportunities, crucial for building a career in marketing.

Financial Considerations

  • Tuition Fees: Vary widely. Private business schools generally have higher fees, ranging from €10,000 to €30,000 per year, while public universities might offer lower fees.

  • Living Expenses: France, especially in major cities like Paris, can have higher living costs.

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PhD in Marketing in France

Program Structure

1. Duration: A typical PhD program in Marketing in France lasts 3 to 4 years.

2. Research Focus: PhD candidates are expected to conduct original research, contributing new insights into areas such as consumer behavior, digital marketing, international marketing strategies, branding, market analytics, or sustainable marketing practices.

3. Language of Instruction: While many programs are conducted in French, there are also options to complete the program in English, especially in business schools and universities that cater to international students.

Admission Requirements

1. Master’s Degree: In marketing, business, or a closely related field.

2. Research Proposal: A detailed proposal outlining your intended research area, objectives, methodology, and how it contributes to the existing body of knowledge in marketing.

3. Academic Records: Transcripts from your Master’s degree.

4. Language Proficiency: For non-native speakers, proficiency in either French or English is required, depending on the program’s language.

5. Letters of Recommendation: Usually required from academic or professional references.

Notable Institutions

  • HEC Paris: Known for its strong research output and PhD programs in business disciplines, including marketing.

  • ESSEC Business School: Offers a rigorous PhD program with opportunities for research in various marketing areas.

  • INSEAD: Provides a globally recognized doctoral program, attracting research scholars from around the world.

  • Grenoble Ecole de Management: Recognized for its research in technology and innovation, applicable to marketing studies.

Career Prospects

  • Academia: Teaching and research positions at universities and business schools.

  • Research Institutions: Roles in national or international research centers focusing on marketing.

  • Corporate Sector: Positions in market research, strategic planning, and consulting within corporations.

  • Public Policy and Consultancy: Advisory roles in marketing strategy, consumer policy, and communication.

Funding and Scholarships

  • Research Funding: Many PhD students receive funding through university grants, scholarships, or fellowships. This funding typically covers tuition fees and offers a living stipend.

  • Teaching and Research Assistantships: Opportunities to work as a teaching or research assistant can provide additional funding.

For International Students

  • Visa and Residency Requirements: Non-EU students will typically need to apply for a student visa and may require a residence permit.

  • Language Skills: Even if the program is in English, basic French language skills are beneficial for daily life in France.

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Eligibility Criteria for Marketing Course Program in France

Bachelor’s Program in Marketing

  1. Educational Background: High school diploma or equivalent, often with a focus on mathematics, business studies, or social sciences.

  2. Language Proficiency:

    • For French-taught programs: Proficiency in French, usually demonstrated through tests like TCF, DELF, or DALF.

    • For English-taught programs: Proficiency in English, evidenced by TOEFL or IELTS scores.

  3. Additional Requirements: Some institutions might require a personal statement, letters of recommendation, and possibly entrance exams or interviews.

Master’s Program in Marketing

  1. Educational Background: A Bachelor's degree in marketing, business, or a related field.

  2. Academic Performance: Good grades, typically a minimum GPA or equivalent, as specified by the university.

  3. Language Proficiency:

    • For French-taught programs: Higher level of proficiency in French.

    • For English-taught programs: TOEFL or IELTS scores for non-native speakers.

  4. GMAT or GRE Scores: Often required for admission into more competitive programs.

  5. Professional Experience: Some programs, especially those with a focus on executive education, may prefer or require relevant work experience.

  6. Letters of Recommendation and Statement of Purpose: Essential for assessing the candidate’s aptitude and commitment to the field of marketing.

PhD Program in Marketing

1. Educational Background: A Master’s degree in a relevant field such as marketing, business, or economics.

2. Research Proposal: A well-articulated research proposal outlining the intended area of study.

3. Language Proficiency: Depending on the program’s language of instruction, proficiency in either French or English.

4. Academic Records and Letters of Recommendation: Essential for assessing the applicant's suitability for advanced research.

General Tips

  • Check Specific Requirements: Each university and program can have its own specific requirements, so it’s important to check the university’s website or contact the admissions office for accurate information.

  • Prepare Early: Gathering documents, taking language proficiency tests, and preparing a research proposal can take time, so start early.

  • Consider Cultural Fit: Familiarity with French culture and language can be an important factor in your academic success and overall experience in France, especially for programs taught in French.


Intakes & Application Deadlines for Marketing Course in France

Standard Academic Calendar in France

  1. Fall Intake (Rentrée):

    • Starts: Usually in September or October.

    • Application Deadlines: Deadlines for the fall intake generally fall in the preceding spring, often between January and April. Some institutions may accept applications until May or even June.

  2. Spring Intake (if applicable):

    • Starts: January or February.

    • Application Deadlines: For programs with a spring intake, deadlines might be in the preceding fall, typically around September to November.

Bachelor’s Programs in Marketing

  • Primary Intake: The main intake for most Bachelor’s programs in Marketing is in the fall.

  • Application Period: High school students should prepare to apply in their final year, focusing on early-year deadlines.


Fees for Marketing Courses in France

Public Universities

  • Bachelor’s Programs: Fees at public universities for EU/EEA students are relatively low, typically ranging from a few hundred euros to around a thousand euros per year. For non-EU/EEA students, the fees have increased in recent years but are still generally more affordable than in many private institutions. Expect fees to be in the range of €2,770 to €3,770 per year.

  • Master’s Programs: Similar to Bachelor's programs, the fees for EU/EEA students are often around a few hundred euros annually. Non-EU/EEA students might pay around €3,770 to €4,175 per year.

Private Business Schools

  • Bachelor’s and Master’s Programs: Private schools, particularly well-known business schools like HEC Paris, ESSEC, and INSEAD, charge significantly higher tuition fees. These can range from around €10,000 to €30,000 or more per year, depending on the program and institution.

  • MBA Programs: MBA programs, especially those offered by top-tier business schools, have even higher fees, often exceeding €40,000 per year.

Additional Costs

  • Living Expenses: France, especially cities like Paris, can have high living costs. Students should budget for accommodation, food, transportation, and personal expenses.

  • Books and Supplies: Additional costs for textbooks and other course materials should also be considered.

  • Health Insurance: Mandatory for all students. EU students can use their European Health Insurance Card (EHIC), while non-EU students might need to purchase health insurance in France.