Marketing Courses in Japan for Bachelors and Masters Students

Check out the Marketing Courses Bachelors and Masters Courses in Japan....

Standyou Team
Standyou Team

Feb 20, 2024 11:28:25

Marketing Universities in Japan for International Students

1. Waseda Business School (Waseda University)

  • Programs Offered: Master of Business Administration (MBA) in Marketing

  • Fees: Approximately 1,450,000 JPY per year

  • Intake: September

  • Ranking: Waseda University often ranks within the top 200 universities worldwide and is highly regarded in Japan.

2. Hitotsubashi ICS (Hitotsubashi University)

  • Programs Offered: MBA with courses in Marketing Strategy and Innovation

  • Fees: About 4,000,000 JPY for the entire program

  • Intake: September

  • Ranking: Hitotsubashi University is renowned for its specialization in commerce and management and typically ranks in the top 600 globally.

3. Keio Business School (Keio University)

  • Programs Offered: MBA with marketing elective courses

  • Fees: Approximately 1,500,000 JPY per year

  • Intake: September

  • Ranking: Keio University is another top-tier institution in Japan, often found within the top 300 universities worldwide.

4. Nagoya University of Commerce & Business (NUCB)

  • Programs Offered: Bachelor of Business Administration (BBA) with Marketing, MBA with Marketing

  • Fees: BBA - around 1,280,000 JPY per year; MBA - around 1,400,000 JPY per year

  • Intake: April and September

  • Ranking: NUCB is highly respected in Japan, particularly for its business programs, though its global ranking varies.

5. International University of Japan (IUJ)

  • Programs Offered: MBA with electives in Marketing

  • Fees: Approximately 2,800,000 JPY for the entire MBA program

  • Intake: September

  • Ranking: IUJ is known for its strong focus on international students and typically ranks well among specialized institutions.

General Admission Requirements for International Students:

  • Bachelor’s degree (for MBA or similar programs)

  • Proof of English proficiency (TOEFL or IELTS) if not a native speaker

  • Entrance exams such as GMAT or GRE for some programs

  • Application essays, letters of recommendation, and possibly an interview

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Marketing Courses in Japan for Indian Students

Key Considerations

1. Language Requirements: While many programs are offered in English, especially at the postgraduate level, learning Japanese can significantly enhance your living and studying experience in Japan. Some institutions may require or recommend proficiency in Japanese.

2. Visa Requirements: Indian students need to obtain a student visa to study in Japan. This process typically involves receiving an offer from a Japanese institution and then applying for a visa with the endorsement of the institution.

3. Work Opportunities: Japan allows international students to work part-time for up to 28 hours per week during the term and full-time during vacation periods, provided they obtain the necessary permission.

Marketing Course Options

Undergraduate Programs

  • Ritsumeikan Asia Pacific University (APU)

    • Program: Bachelor of Business Administration with a specialization in Marketing

    • Language: English and Japanese

    • Fees: Approximately 1,400,000 JPY per year

    • Intake: April and September

APU is known for its diverse student body and offers a unique environment for international students, including those from India.

Postgraduate Programs

  • Waseda Business School (Waseda University)

    • Program: MBA in Marketing

    • Language: English

    • Fees: Around 1,450,000 JPY per year

    • Intake: September

Waseda Business School is one of the most prestigious in Japan, offering excellent resources for students interested in marketing.

  • International University of Japan (IUJ)

    • Program: MBA with Marketing electives

    • Language: English

    • Fees: Approximately 2,800,000 JPY for the MBA program

    • Intake: September

IUJ focuses on preparing students for global business environments, making it a popular choice for Indian students.

Scholarships and Financial Aid

Several scholarships are available for Indian students in Japan, including:

  • MEXT Scholarship: Offered by the Japanese government, covering tuition fees, living expenses, and airfare.

  • JASSO Scholarships: For students accepted by Japanese universities under student exchange agreements.

  • University-specific scholarships: Many universities offer their scholarships or tuition waivers for international students.

Application Process

  • Research and Choose Programs: Consider your career goals, program content, language of instruction, and financial aspects.

  • Prepare and Submit Application: This usually includes academic transcripts, proof of language proficiency (TOEFL/IELTS for English, JLPT for Japanese), letters of recommendation, statement of purpose, and sometimes a CV or portfolio.

  • Visa Application: After receiving your acceptance and necessary documentation from the university, apply for your student visa through the Japanese embassy or consulate in India.

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Diploma in Marketing in Japan

Key Features of Diploma Programs in Japan:

  • Duration: Diploma or certificate programs typically last from 6 months to 2 years.

  • Language of Instruction: While most diploma programs are in Japanese, there are increasing options available in English to cater to the international student population.

  • Admission Requirements: These can vary significantly but usually include completion of high school education, language proficiency (either in English or Japanese), and sometimes specific work experience or academic background in a related field.

  • Cost: Generally lower than degree programs, but this can vary widely depending on the institution and length of the program.

Finding Diploma Programs in Marketing:

Since these programs are less common and can vary widely in availability, the best approach for finding a diploma in marketing in Japan is:

  • Direct Inquiry: Contact vocational schools and universities directly to ask about their offerings. This can sometimes uncover hidden opportunities not widely advertised.

  • Educational Fairs and Counselors: Attending educational fairs or working with educational counselors who specialize in Japanese education can provide insights and recommendations tailored to your interests and needs.

  • Websites and Portals: Websites dedicated to studying in Japan, such as the Japan Student Services Organization (JASSO), can be valuable resources for finding programs and scholarships.

Considerations for International Students:

  • Visa Requirements: Ensure that the program qualifies for a student visa, as some shorter courses might not meet the criteria.

  • Language Skills: Improving your Japanese language skills can open up more opportunities, including a wider selection of programs and integration into the job market in Japan if you plan to work there after your studies.

  • Career Opportunities: Research how a diploma in marketing from Japan will be viewed in your home country or any other country where you plan to work. Some industries and companies highly value international experience and specific skill sets.

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BBA (Bachelor of Business Administration) in Japan


Bachelors of Marketing in Japan

Universities Offering Bachelor’s in Marketing or Related Fields:

  1. Ritsumeikan Asia Pacific University (APU)

    • Program: Bachelor of Business Administration (BBA) with a pathway in Marketing

    • Language: English and Japanese

    • Overview: APU is known for its multicultural environment and offers courses in global marketing, consumer behavior, and digital marketing strategies. The program is designed to prepare students for the global market, with a unique blend of Western and Eastern business practices.

  2. Sophia University

    • Program: Faculty of Liberal Arts, offering courses in Business and Economics with marketing-related subjects

    • Language: English

    • Overview: While not a pure marketing degree, Sophia University offers a comprehensive education in business and economics, with elective courses in marketing. It's located in Tokyo and provides a strong liberal arts education with a global perspective.

  3. Waseda University

    • Program: School of Commerce, Bachelor of Commerce with marketing courses

    • Language: Primarily Japanese, with some courses in English

    • Overview: Waseda’s School of Commerce is one of the most prestigious in Japan, offering in-depth courses in marketing theory, consumer behavior, and marketing research. The program is more accessible to those who are proficient in Japanese, although there are increasing efforts to offer more courses in English.

  4. International Christian University (ICU)

    • Program: Bachelor of Arts in Business with courses in marketing

    • Language: English

    • Overview: ICU offers a liberal arts education with a strong foundation in business studies. Marketing courses cover various aspects, including digital marketing, global marketing strategies, and marketing analytics.

General Admission Requirements for International Students:

  • High School Diploma: Equivalent to a Japanese high school diploma.

  • Language Proficiency: For programs taught in English, a TOEFL or IELTS score is usually required. For Japanese-taught programs, proficiency in Japanese (JLPT N1 or N2) might be necessary.

  • Entrance Examinations: Some universities require passing their entrance exam or submitting SAT/ACT scores.

  • Application Documents: Personal statement, letters of recommendation, academic transcripts, and sometimes an interview.

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MBA (Master of Business Administration) in Japan


Masters of Marketing in Japan

Notable Universities and Programs

  1. Waseda Business School (Waseda University)

    • Program: MBA with marketing specialization

    • Language: English

    • Overview: Waseda offers a globally competitive MBA program with a comprehensive marketing curriculum designed to provide in-depth knowledge and practical skills. The program focuses on global marketing strategies, digital marketing, and consumer behavior.

  2. Hitotsubashi ICS (Hitotsubashi University)

    • Program: MBA with a focus on marketing innovation and strategy

    • Language: English

    • Overview: Renowned for its innovative approach, Hitotsubashi ICS provides an MBA program that incorporates marketing strategy, brand management, and digital transformation, aimed at nurturing leaders in the global business environment.

  3. Keio Business School (Keio University)

    • Program: MBA with elective courses in marketing

    • Language: English

    • Overview: Keio offers a versatile MBA program where students can choose marketing as one of their elective clusters. The program covers various aspects of marketing, from digital marketing strategies to international marketing and brand management.

  4. Nagoya University of Commerce & Business (NUCB)

    • Program: MBA with marketing specialization

    • Language: English

    • Overview: NUCB's MBA program is designed to equip students with critical and innovative thinking skills in marketing. It covers a wide range of topics, including international marketing, marketing analytics, and consumer behavior analysis.

  5. International University of Japan (IUJ)

    • Program: MBA with marketing courses

    • Language: English

    • Overview: IUJ offers an MBA program with elective marketing courses tailored to students looking to dive deep into global marketing strategies, digital marketing, and market research within an international context.

Admission Requirements

  • Bachelor’s Degree: An undergraduate degree from an accredited institution.

  • Language Proficiency: For programs taught in English, a good TOEFL or IELTS score is required. Japanese language proficiency is not a prerequisite for English-taught programs but can be beneficial for living in Japan and participating in internships.

  • GMAT/GRE Scores: Many programs recommend or require GMAT or GRE scores.

  • Work Experience: Some programs may require or prefer candidates with professional work experience.

  • Application Materials: Typically include a statement of purpose, CV/resume, academic transcripts, letters of recommendation, and sometimes a writing sample or portfolio.

Application Process

The application process for Master's programs in Japan involves researching and selecting suitable programs, preparing and submitting the necessary documentation by the deadlines, and often participating in an interview process. Deadlines and specific requirements vary by university and program, so it's essential to check the individual program's website for detailed information.

Scholarships and Financial Aid

There are several scholarship opportunities available for international students in Japan, including the Japanese Government (MEXT) Scholarship, JASSO scholarships, and university-specific scholarships. These can significantly reduce the financial burden of pursuing a Master's degree in Japan.

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PhD in Marketing in Japan

Key Features of PhD Programs in Marketing in Japan

  • Research Focus: PhD programs are heavily focused on research, requiring candidates to undertake original research that contributes significantly to the field of marketing. This could involve various aspects of marketing such as consumer behavior, digital marketing, international marketing strategies, or marketing analytics.

  • Duration: The typical duration for a PhD program in Japan ranges from 3 to 5 years, depending on the university and the student's progress.

  • Language: While many graduate programs in Japan offer courses in English, for a PhD, it's beneficial to have some proficiency in Japanese, especially for research purposes, data collection, and engaging with local businesses or case studies. However, there are programs available that allow students to complete their research and thesis in English.

  • Supervision: Candidates work closely with a supervisor, a faculty member specializing in their area of interest. It’s crucial to establish a good relationship with your supervisor, as they guide you through your research journey.

Notable Institutions Offering PhD in Marketing Programs

While specific PhD programs in Marketing are less common than Master's programs, several universities in Japan offer PhD opportunities in business and management with the possibility to specialize in marketing:

  1. Hitotsubashi University Graduate School of Commerce and Management

    • Known for its strong emphasis on commerce and management research, offering opportunities for PhD candidates interested in marketing.

  2. Waseda University Graduate School of Business and Finance

    • Offers a PhD program where students can focus their research on marketing among other business disciplines.

  3. Kobe University Graduate School of Business Administration

    • Provides a comprehensive PhD program with opportunities for in-depth marketing research.

  4. Nagoya University of Commerce & Business (NUCB)

    • Known for its international perspective and offers a PhD program where students can undertake marketing research.

Admission Requirements

  • Master’s Degree: Applicants typically need a relevant Master's degree from an accredited institution.

  • Research Proposal: A detailed research proposal that outlines the intended study area, research questions, and methodology.

  • Language Proficiency: For English-taught programs, a TOEFL or IELTS score. Japanese language proficiency is a plus but not always required.

  • Academic Records: Transcripts and academic records from previous undergraduate and postgraduate studies.

  • Letters of Recommendation: Typically, two or more letters from academics familiar with the candidate’s abilities.

  • Interview: Some universities may require an interview as part of the admission process.

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Eligibility Criteria for Marketing Course Program in Japan

Bachelor’s Degree Programs in Marketing

  1. Educational Background: Completion of high school education equivalent to the Japanese kōtōgakkō (senior high school) education, which typically means 12 years of schooling.

  2. Language Proficiency:

    • For programs taught in English: A satisfactory score on an English proficiency test like TOEFL or IELTS is required.

    • For programs taught in Japanese: Japanese language proficiency, often demonstrated through the Japanese Language Proficiency Test (JLPT), typically N1 or N2 level.

  3. Entrance Examination: Some universities may require applicants to pass an entrance examination, which could include general education subjects, English or Japanese language proficiency, and sometimes subjects specific to the program of study.

  4. Application Documents: These usually include a completed application form, academic transcripts, proof of language proficiency, letters of recommendation, a statement of purpose or essays, and sometimes a portfolio of work relevant to the field of study.

Master’s Degree Programs in Marketing

  1. Educational Background: A bachelor’s degree or equivalent from an accredited institution in a relevant field.

  2. Language Proficiency:

    • For English-taught programs: TOEFL, IELTS, or equivalent English language test scores.

    • For Japanese-taught programs: JLPT N1 or N2 level is generally required.

  3. Work Experience: While not always mandatory, some programs, especially MBA programs with a marketing focus, may prefer or require candidates to have professional work experience.

  4. GMAT/GRE Scores: Some institutions might require scores from the Graduate Management Admission Test (GMAT) or the Graduate Record Examinations (GRE), particularly for business-related graduate programs.

  5. Application Documents: Application form, academic transcripts, proof of language proficiency, letters of recommendation, statement of purpose or personal essays, CV/resume, and sometimes a research proposal or portfolio.

PhD Programs in Marketing

  1. Educational Background: A master’s degree in marketing or a closely related field from an accredited institution.

  2. Research Proposal: A detailed proposal outlining your intended research topic, methodology, and how it contributes to the existing body of knowledge in marketing.

  3. Language Proficiency:

    • For English-taught programs: TOEFL, IELTS, or equivalent scores.

    • For Japanese-taught programs: Higher level of Japanese proficiency (JLPT N1) may be required, although some programs allow research to be conducted in English.

  4. Academic Records and References: Comprehensive academic transcripts, along with strong letters of recommendation from academics or professionals familiar with the candidate's previous research and academic work.

  5. Interviews: Some programs may include an interview process as part of the application, either in person or via video conferencing.

General Tips for Application

  • Start Early: Begin the application process well in advance of the deadlines to ensure you have enough time to gather all necessary documents and meet the language requirements.

  • Language Preparation: Consider taking language courses to meet the required proficiency levels, whether in English or Japanese.

  • Research Scholarships: Look into scholarship opportunities, such as those offered by the Japanese government (MEXT), JASSO, or individual universities, which can provide financial support.

Private Universities in Japan

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Intakes & Application Deadlines for Marketing Course in Japan

Spring Intake (April Start)

  • Application Period: Usually runs from October to February, but the exact timeline can vary. Some universities may require applications to be submitted as early as six months before the course start date.

  • Deadlines: Specific deadlines can differ by institution, but for the April intake, applications are often due between October and December of the previous year for most programs.

Fall Intake (September/October Start)

  • Application Period: Typically from April to June, though some programs may have earlier or later deadlines.

  • Deadlines: For a September or October start, the application deadlines usually fall between April and June of the same year.


Fees for Marketing Courses in Japan

Bachelor’s Programs

  • Public Universities: Tuition fees at public universities are relatively lower, with annual fees around 535,800 JPY (approximately 4,000 USD) per year. However, there is also an admission fee of about 282,000 JPY (approximately 2,100 USD) that is paid once upon enrollment.

  • Private Universities: Fees at private institutions can vary widely but generally range from about 800,000 JPY to 2,000,000 JPY (approximately 6,000 USD to 15,000 USD) per year. Some prestigious private universities or specialized programs may charge higher tuition fees.

Master’s Programs

  • Public Universities: Annual tuition fees for master’s programs in public universities are similar to those for bachelor's programs, around 535,800 JPY (approximately 4,000 USD), plus the admission fee.

  • Private Universities: Tuition fees for master's programs in private universities can range from about 1,000,000 JPY to 2,500,000 JPY (approximately 7,500 USD to 18,500 USD) per year, depending on the university and specific program.

PhD Programs

  • Public Universities: PhD programs in public universities also have tuition fees of about 535,800 JPY (approximately 4,000 USD) per year, with an admission fee at the start of the program.

  • Private Universities: The fees for PhD programs in private universities can be similar to those of their master's programs, but specific fees can vary greatly depending on the field of study and the institution.

Additional Costs

  • Living Expenses: Living costs in Japan can vary depending on the city. Tokyo, being one of the most expensive cities, can have living expenses ranging from 100,000 JPY to 200,000 JPY (approximately 750 USD to 1,500 USD) per month, including accommodation, food, transportation, and other personal expenses.

  • Health Insurance: Students are required to enroll in the National Health Insurance (NHI) system, which costs about 20,000 JPY (approximately 150 USD) per year.

  • Study Materials and Other Fees: Books, supplies, and personal expenses can add an additional variable cost.

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