Check out the Bachelors, Masters and PhD in Marketing Courses in Italy....
Jan 02, 2024 01:03:59
Location: Milan
Programs Offered: Bachelor in International Economics and Management, Master in Marketing Management, Master in International Management.
Fees: Approx. €13,000 - €14,000 per year for Bachelor's programs and €14,000 - €16,000 for Master's programs.
Intake: Main intake in September.
Ranking: Bocconi is often ranked as the top university in Italy for business and management and is recognized worldwide.
Location: Milan
Programs Offered: Full-time MBA, Executive MBA, Global Executive MBA, various Executive Education Programs with specializations in marketing.
Fees: MBA programs range from €36,000 to €57,000. Executive programs vary based on length and content.
Intake: Varies by program, with multiple intakes throughout the year.
Ranking: SDA Bocconi is one of the premier business schools in Europe.
Location: Bologna
Programs Offered: Bachelor and Master in Business and Economics, Master in Marketing and Communication.
Fees: Approx. €2,000 - €4,000 per year, depending on income and other factors.
Intake: Main intake in September.
Ranking: One of the oldest universities in the world, it enjoys a solid reputation, especially in the humanities and economics.
Location: Rome
Programs Offered: Bachelor in Economics and Management, Master in Marketing.
Fees: Approx. €10,000 - €12,000 per year for Bachelor's programs and €14,000 - €16,000 for Master's programs.
Intake: Main intake in September.
Ranking: Known for its strong connections with the business community and high-quality teaching.
Location: Milan
Programs Offered: Master in Management Engineering (with courses in Marketing).
Fees: Approx. €3,900 per year for non-EU students.
Intake: Main intake in September.
Ranking: Highly ranked for its engineering and technical programs but also offers strong business-related courses.
For Bachelor's Programs: High school diploma, proficiency in the language of instruction (Italian or English), and sometimes an entrance exam or specific grade requirements.
For Master's Programs: A relevant bachelor's degree, language proficiency, and sometimes work experience or GMAT/GRE scores.
For MBA and Executive Programs: Professional experience is often required, along with academic qualifications and language proficiency.
Research and Choose: Identify which program and university align with your career goals.
Check Language Requirements: Ensure you meet the language requirements and take any necessary tests.
Prepare Your Application: Gather all required documents, including academic transcripts, proof of language proficiency, CV, and personal statement.
Apply: Submit your application according to the university's guidelines. Applications for international programs may be through the university's website or platforms like UCAS or CommonApp.
Top 100+ Universities in Italy
BBA (Bachelor of Business Administration) in Italy
MIM (Master of Management) in Italy
Programs Offered: Bachelor's in International Economics and Management, Master's in Marketing Management, and various MBA programs with marketing electives.
Fees: Approximately €12,000 - €20,000 per year for international students, but it varies depending on the program.
Intake: Mainly September for most programs.
Ranking: Bocconi is often ranked as one of the top universities for business and management studies in Europe.
Programs Offered: Full-time MBA, Executive MBA, and specialized Master's programs, including in marketing.
Fees: MBA and specialized Master's programs range from €25,000 to €40,000 for the total course.
Intake: by program, though most begin in the Fall.
Ranking: SDA Bocconi is known globally for its high-quality business education and is often ranked among the top business schools.
Programs Offered: Master's in Business and Marketing, and other related business programs.
Fees: Approximately €2,000 - €4,000 per year for international students, but it may vary based on income and other factors.
Intake: September for most programs.
Ranking: The University of Bologna is one of the oldest universities in the world and is highly respected, with strong rankings in various fields.
Programs Offered: Bachelor's and Master's in Marketing, often with a focus on digital marketing, brand management, and market analysis.
Fees: Approximately €10,000 - €16,000 per year for international students.
Intake: Mainly September.
Ranking: Luiss is well-regarded, particularly in Italy, for its business and management programs.
Programs Offered: Master's in Marketing Management.
Fees: Around €3,900 - €4,500 per year for international students.
Intake: September.
Ranking: Known for its engineering programs, Politecnico di Milano also offers reputable management and marketing courses.
Programs Offered: Master's in Economics and Management with various marketing-related courses.
Fees: Approximately €2,500 per year for non-EU students, but there may be variations.
Intake: September.
Ranking: The University of Florence has a strong reputation, especially within Italy, and offers a wide range of academic programs.
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1. Post-secondary Diplomas: These are aimed at students who have completed high school and are looking to gain foundational marketing skills before entering the workforce or pursuing further studies.
2. Postgraduate Diplomas: For students who already have an undergraduate degree and want to specialize in marketing or professionals seeking to enhance their skills and knowledge in the field.
Digital Marketing: Covering SEO, social media marketing, content marketing, and analytics.
Strategic Marketing: Focusing on planning, market research, consumer behavior, and branding.
International Marketing: Understanding global markets, international trade, and cross-cultural communication.
Fashion Marketing: Specializing in marketing strategies specifically for the fashion industry, a field where Italy excels globally.
Several Italian institutions offer diploma courses in marketing. These include vocational schools, private institutes, and some universities offering professional development courses. Some well-known institutions include:
Istituto Europeo di Design (IED): Known for courses in design, fashion, visual arts, and communication, including marketing.
Polimoda: Renowned for its offerings in fashion marketing and management.
Accademia del Lusso: Specializes in luxury brand management and fashion marketing.
SDA Bocconi School of Management: Offers executive education and specialized master programs, including in marketing.
For Post-secondary Diplomas: Generally require a high school diploma or equivalent. Some might require you to pass an entrance exam or interview.
For Postgraduate Diplomas: Require a relevant bachelor's degree. Additional requirements might include work experience, a portfolio (especially for creative marketing programs), letters of recommendation, and a personal statement.
Most diploma courses in marketing run for about 6 months to 1 year, but the duration can vary depending on the institution and the program's intensity.
While many programs are available in English, some may be offered in Italian. Proficiency in the language of instruction is a must.
Tuition Fees: Can vary widely depending on the institution and the type of program. Generally, you might expect to pay anywhere from €2,000 to €10,000 for a diploma course. Private institutions or programs with a strong international focus might be at the higher end of this range.
Living Costs: Additionally, you'll need to budget for living expenses. In major cities like Rome or Milan, living costs can range from €700 to €1,200 per month.
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Program: Bachelor in International Economics and Management with marketing courses.
Language: English.
Details: Bocconi is renowned for its business education, and while it doesn't offer a pure marketing degree at the undergraduate level, its economics and management program covers significant marketing aspects.
Program: Bachelor's in Corporate Communication and Public Relations, with marketing modules.
Language: English and Italian.
Details: Focuses on communication strategies, which is a crucial part of marketing.
Program: Bachelor's in Business & Economics with marketing modules.
Language: English.
Details: Offers a comprehensive understanding of business principles, including marketing.
Program: Bachelor's in Economics and Business with marketing electives.
Language: English and Italian.
Details: Known for its strong business programs and connections with the corporate world.
Educational Background: Completion of high school or equivalent secondary education. Your qualifications should be recognized in Italy (you might need a "Dichiarazione di valore" or Statement of Value).
Language Proficiency: For English-taught programs, proficiency demonstrated through TOEFL, IELTS, or equivalent tests. For Italian-taught programs, proof of Italian proficiency is usually required.
Entrance Exams: Some universities require specific entrance exams, particularly for business and economics-related programs.
Documentation: Typically includes your high school diploma, transcripts, a copy of your passport, language proficiency certificates, and sometimes a personal statement or letters of recommendation.
Choose Your Program: Research and decide which university and program fit your interests and career aspirations.
Check Language Requirements: Ensure you meet the language requirements for your chosen program and take any necessary tests.
Prepare Your Application: Gather all required documents, paying attention to translation and legalization needs.
Submit Your Application: Follow the specific application procedure for your chosen university. This might involve applying directly to the university or through a centralized system like Universitaly.
Apply for a Visa: International students from outside the EU will need to obtain a student visa. This involves providing proof of acceptance, financial means, health insurance, and a clean criminal record.
Tuition Fees: For public universities, expect to pay between €900 and €4,000 per year, depending on the university and your country of origin. Private universities generally charge higher fees.
Living Expenses: Budget for living expenses, which can vary widely depending on the city. Larger cities like Milan and Rome are typically more expensive.
Scholarships: Many universities offer scholarships, grants, or fee waivers based on merit or financial need. Additionally, various external organizations and the Italian government offer scholarships to attract talented international students.
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Programs Offered: Master's in Marketing Management
Language: English
Details: This program combines theoretical knowledge with practical application and offers opportunities for internships and study abroad. Bocconi has strong industry connections, particularly in fashion and luxury goods.
Fees: Approximately €14,000 - €16,000 per year for international students.
Intake: September
Programs Offered: Full-Time MBA with concentrations in Marketing
Language: English
Details: SDA Bocconi's MBA program is highly ranked globally and offers a comprehensive curriculum with a focus on global business and marketing.
Fees: Approximately €36,000 - €58,000 for the entire program, depending on the track and duration.
Intake: September
Programs Offered: Master's in Business and Marketing
Language: English
Details: The program offers a deep dive into various aspects of marketing, including strategy, digital marketing, and consumer behavior.
Fees: Approximately €2,500 - €4,000 per year for non-EU students, but it may vary based on income and other factors.
Intake: September
Programs Offered: Master's in Marketing
Language: English
Details: Luiss offers a specialized marketing program focusing on the latest trends and strategies in the field, including digital marketing and brand management.
Fees: Approximately €10,000 - €16,000 per year for international students.
Intake: September
Programs Offered: Master's in Marketing Management
Language: English
Details: This program offers a blend of marketing theory and practical applications, with a focus on technology and innovation.
Fees: Around €3,900 - €4,500 per year for international students.
Intake: September
Bachelor’s Degree: A relevant Bachelor's degree or equivalent in a related field.
Language Proficiency: For English-taught programs, TOEFL or IELTS scores are usually required. For Italian-taught programs, proof of Italian proficiency may be necessary.
GMAT/GRE Scores: Some programs might require GMAT or GRE scores.
Documentation: Typically includes undergraduate degree certificate, transcripts, CV, letters of recommendation, a statement of purpose, and a portfolio or work samples for creative marketing programs.
Research and Choose: Identify which programs and universities align with your interests and career aspirations.
Language Preparation: Ensure you meet the language requirements for your chosen program and take any necessary tests.
Prepare Your Application: Gather all required documents, paying close attention to translation and legalization needs.
Submit Your Application: Follow the specific application procedure for your chosen university. This might involve applying directly to the university or through a centralized system like Universitaly.
Apply for a Visa: If accepted, international students from outside the EU will need to obtain a student visa.
Tuition Fees: For public universities, expect to pay between €2,500 and €4,000 per year. Private universities generally charge higher fees, often ranging from €10,000 to €20,000 per year.
Living Expenses: Budget for living expenses, which can vary widely depending on the city. Larger cities like Milan and Rome are typically more expensive.
Scholarships: Many universities offer scholarships, grants, or fee waivers based on merit or financial need. Additionally, various external organizations and the Italian government offer scholarships to attract talented international students.
Short Courses in Italy for International Students
Bocconi University, Milan:
Programs Offered: Ph.D. in Marketing
Language: English
Details: Bocconi provides a highly regarded Ph.D. program with a focus on preparing students for careers in academic research and teaching. The program emphasizes rigorous methodological training and offers a wide range of specializations within the marketing field.
SDA Bocconi School of Management, Milan:
Programs Offered: Ph.D. in Business Administration and Management with marketing tracks
Language: English
Details: SDA Bocconi's Ph.D. program is designed to equip students with the necessary skills to undertake advanced research in various business disciplines, including marketing.
University of Pisa:
Programs Offered: Ph.D. in Economics, Management, and Data Science with research areas in marketing
Language: English
Details: The program aims to develop scholars who can contribute to the academic community and influence practice in marketing and other related business fields.
Master’s Degree: A relevant Master's degree or equivalent is typically required. It should preferably be in marketing, business, or a closely related field.
Research Proposal: A well-developed research proposal outlining your intended study area is crucial. This should align with the expertise available within the university and indicate your research interests and objectives.
Language Proficiency: For English-taught programs, proof of English proficiency through TOEFL, IELTS, or equivalent tests is usually required.
Academic Records: Transcripts and certificates from your previous education.
References: Letters of recommendation, typically from academic referees who are familiar with your work and potential for research.
Interview: Many programs require an interview as part of the selection process, either in person or via video conference.
1. Identify Potential Supervisors: Research faculty members who have expertise in your area of interest. It's beneficial to contact them before applying to discuss potential supervision and research opportunities.
2. Prepare Your Application: Gather all necessary documents, including your degree certificates, transcripts, research proposal, letters of recommendation, and language proficiency test results.
3. Submit Your Application: Follow the university’s specific application procedure. Applications are often made directly to the department or the doctoral school.
4. Interview: If shortlisted, you may be invited for an interview to discuss your research interests and proposal.
Tuition Fees: Ph.D. programs in Italy, especially at public universities, may have minimal or no tuition fees for both EU and non-EU students. However, there might be administrative and enrollment fees.
Scholarships and Funding: Many universities offer scholarships, research grants, or fellowships to Ph.D. students, which typically cover living expenses and may include a tuition waiver. Additionally, various external organizations and the Italian government provide funding opportunities.
Educational Background: Completion of secondary education (high school) with good grades. Your high school diploma should be recognized in Italy (you might need a "Dichiarazione di valore" or Statement of Value).
Language Proficiency:
For Italian-taught programs: Proficiency in Italian is usually required. You might need to pass an Italian language test such as the CILS or CELI.
For English-taught programs: Proficiency in English demonstrated through tests like TOEFL or IELTS if you're a non-native speaker.
Entrance Exams: Some universities require passing an entrance exam or evaluation test, especially for business and marketing programs.
Documentation: High school diploma, transcripts, a statement of purpose, and sometimes letters of recommendation.
Educational Background: A relevant Bachelor's degree in marketing, business, or a closely related field with a good academic record.
Language Proficiency:
For Italian-taught programs: Proficiency in Italian, often proven through official language exams.
For English-taught programs: Proficiency in English, usually evidenced by TOEFL or IELTS scores or equivalent.
GMAT/GRE Scores: Some programs might require GMAT or GRE scores.
Work Experience: Not always mandatory, but some programs prefer or require a few years of relevant work experience.
Documentation: Bachelor’s degree certificate, transcripts, CV, letters of recommendation, a statement of purpose, and sometimes a portfolio or work samples for creative marketing programs.
Educational Background: A relevant Master’s degree in marketing, business, or a closely related field, demonstrating a capacity for research.
Research Proposal: A well-developed research proposal that aligns with the expertise and resources available at the institution.
Language Proficiency:
For Italian-taught programs: Advanced proficiency in Italian.
For English-taught programs: Advanced proficiency in English.
References: Usually, two or more letters from academics who are familiar with your work and potential for research.
Interview: A successful interview with the potential supervisor or admission committee is often required.
Documentation: Master’s degree certificate, transcripts, CV, letters of recommendation, a detailed research proposal, and publications (if any).
Fall Intake (Autumn Semester):
Starts: September/October.
Primary Intake: This is the main intake for most universities in Italy and offers the widest range of courses.
Spring Intake (Spring Semester):
Starts: February/March.
Secondary Intake: Not all universities or programs offer a spring intake, and the available courses might be more limited compared to the fall intake.
For Fall Intake:
Non-EU Students: Application deadlines for international students from outside the EU are typically earlier to allow time for visa processing. The deadlines can range from February to April for courses starting in September/October.
EU Students: Deadlines for EU students might be a bit later, often around May to July.
For Spring Intake:
If available, the application period for the spring intake usually occurs in the preceding fall, around September to November.
Tuition Fees for EU Students:
Public universities in Italy charge relatively low tuition fees for EU students.
Typically, the fees can range from about €900 to €4,000 per academic year.
Tuition Fees for Non-EU Students:
Non-EU students might pay slightly higher fees, but this varies greatly between universities.
The range can be approximately €900 to €4,000 per academic year.
Private universities generally have higher tuition fees.
Fees can range widely from about €6,000 to over €20,000 per academic year.
Fees can vary significantly based on the program and school.
Generally, they might be lower than university fees but expect a range from €2,500 to €10,000 per year.
Enrollment Fees:
A one-time enrollment fee may be required during the first year.
Living Costs:
These include accommodation, food, transportation, and personal expenses.
On average, students might expect to spend between €700 and €1,200 per month, depending on the city. Cities like Rome and Milan are typically more expensive.
Health Insurance:
Mandatory for international students; costs vary by coverage.
Books and Materials:
Depending on your course, you might need to budget for books, lab materials, or other specialized equipment.
